#SocialCommerce: Adrian Parker on Marriage and the Sales Funnel

Posted by: in Analytics, Communication Strategy, Customer Experience, Facebook, Integrated Communications, Pre-Commerce, Social Commerce, Social Media Insights & Trends, Thinking Creatively, Thought Leadership, w20 group on March 7, 2013

Adrian D. Parker leads Social, Mobile and Emerging Media for Intuit’s Accounting Professionals Division, a global leader in financial and business software. He directs the strategic vision for leveraging peer influence and tech innovation to improve customer’s financial lives. Previously, Adrian served as Director of Social Media and Digital Strategy at RadioShack Corporation where he led the company-wide customer engagement experience. He managed a talented team that was recognized across the industry for innovations in mobile marketing, social strategies & digital advertising. Parker’s pioneering work with Twitter, foursquare, Facebook, Apple and other tech platforms has been featured in multiple case studies and books.

During Adrian’s talk, he did the impossible by connecting the process of meeting his now wife, courting her and ultimately, moving toward child rearing to the traditional sales funnel. Let’s just say he killed it. Click here to view his deck.

By: Aaron Strout

Aaron is the President of WCG, one of the three agencies under the W2O Group umbrella. He is a regular contributor to Marketing Land and a co-host of video podcast, Live from Stubbs.

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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  1. This is truly one of the best short-form presentations I’ve ever seen. Adrian’s mastery of the material – a next-generation view of marketing and sales – was matched by his ability to grip the attention of every person in the room. If you only watch one video from SxSW in 2013, make this the one.

Continuing the Discussion

  1. Put A Ring On It: Moving Beyond Social Engagement | Adrian D. Parker | Brand Development & Interactive Marketing | linked to this post on March 7, 2013

    […] is a quick share of the presentation slides and a video from the WCG Social Commerce event at SXSW 2013.  I was honored to speak to and learn from some of the most brilliant brands […]

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