#SocialCommerce: Andy Sernovitz of Socialmedia.org on Love

Posted by: in Communication, Corporate and Strategy, Social Commerce, Thought Leadership on March 7, 2013

Andy Sernovitz teaches word of mouth marketing and social media. He is the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking. He leads SocialMedia.org, the community for social media leaders at the world’s greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing.

Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. His fantastic blog is called “Damn, I Wish I’d Thought of That!” (http://damniwish.com).

In this video, you’ll hear Andy talk about Love, word of mouth marketing and the art of pouring a drink of bourbon (kind of).

By: Aaron Strout

Aaron is the President of WCG, one of the three agencies under the W2O Group umbrella. He is a regular contributor to Marketing Land and a co-host of video podcast, Live from Stubbs.

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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Continuing the Discussion

  1. 15-minute crash course in word of mouth marketing linked to this post on April 30, 2013

    […] Here’s a video of my second-shortest talk on word of mouth marketing (they gave me 15 minutes to explain it all), live from the W2O Social Commerce Summit: […]

  2. 15-minute crash course in word of mouth marketing | WordofMouth.org linked to this post on November 20, 2013

    […] Here’s a video of my second-shortest talk on word of mouth marketing (they gave me 15 minutes to explain it all), live from the W2O Social Commerce Summit: […]

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