#SocialCommerce: Bob Pearson of W2O Group on Social Commerce Mega Trends

Posted by: in Analytics, Communication, Communication Strategy, Entrepreneurship, executive insights, Integrated Communications, Marketing Insights, Pre-Commerce, Social Commerce, Social Media Insights & Trends, Thinking Creatively, Thought Leadership, w20 group on March 7, 2013

Bob Pearson is the author of the ground-breaking book, Pre-Commerce, How Companies and Customers Are Transforming Business Together. He is also the President of  W2O Group, an independent network of complementary marketing, communications, research, and development firms focused on integrated business solutions to drive change, growth through “pragmatic disruption” for the world’s leading brands and organizations. Prior to joining W2O Group, Bob lead corporate communications at Dell Inc. and Novartis. Bob lives in Austin with his wife and two daughters. When he’s not flying around the country meeting with clients, Bob enjoys boating and live music.

During Bob’s talk today at W2O Group’s 4th annual Social Commerce Summit, he covered the eleven megatrends of Social Commerce (the focus of his upcoming book):

  1. C²2C replaces B2B and B2C as the most important model to reach customers
  2. The evolution of open-source marketing has led to Storytizing, which will replace advertising as the lead form of media
  3. Forensic analytics requires us to think like detectives, find clues, follow their path and locate solutions
  4. Psychology, Physics, Statistics and Economic Models offer clues on how to build unique market advantage
  5. You can become the top media outlet in your industry/area if you think like a publisher & talent agent and build your social cloud architecture
  6. Commerce will occur where it is most convenient to occur, anywhere in the world
  7. Customer Service will become a social commerce profit and knowledge center
  8. Paid media will become the supporting actor for earned media
  9. Cyber security for companies and our customers will become the new priority for protecting one’s reputation
  10. A new “brain” will enable you to become the smartest member of your ecosystem
  11. Social CRM will be led by audience building & social cloud architecture

By: Aaron Strout

Aaron is the President of WCG, one of the three agencies under the W2O Group umbrella. He is a regular contributor to Marketing Land and a co-host of video podcast, Live from Stubbs.

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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