Forgive us if you have heard this before, but video is becoming an incredibly powerful medium. There are other sites that host video content, but the biggest by far is YouTube. There are more than 800 million unique visits to YouTube.com each month. There are 72 hours of videos uploaded every minute, and there are over 4 billion hours of video watched each month. Those numbers are staggering, and brands need to understand how to leverage this visual medium. The good news is that there are folks like Jeben Berg at YouTube that understand how to create interesting branded video content. Jeben’s presentation at #socialcommerce was loaded with information, but here are a couple of takeaways from my perspective:
- 25% of the search results from the world’s top 10 brands are links to user generated content. Jeben noted that this statistic was from 2009, but we would expect that number to increase substantially as social media becomes (even more) mainstream.
- NIKE and GoPro leading the way – Jeben highlighted video examples from both NIKE and GoPro during his talk, and after seeing the videos you can see why. These are two brands that companies could learn from when they
We’ll be paying close attention to how YouTube evolves over the next few months as more brands begun to adopt it as a way to tell their story.