SXSW Daily Digest- Friday Edition

Posted by: in Austin Social Media, Social Media Insights & Trends, w20 group on March 8, 2013

In case you missed it, check out a few of our speakers from our 3rd Annual #SocialCommerce Summit:

Bob Pearson, President of W2o Group
Lori Johnson, Fidelity Investments
Andy Sernovitz, Socialmedia.org
Adrian Parker, Intuit
David Witt, Hersheys
Mark Stouse, BMC
Devon Eyer– Johnson & Johnson
Stephen Collins– Bazaarvoice
Mason Nelder– Verizon
Jeben Berg– Google/ YouTube

WCG Events

10:00 am-12:00 pm
Open House
We want to meet you! Join us in our downtown office.

Recommended Panels 

OMMA: What Marketers Should Ask Themselves About Social

12:30 PM- 1:30 PM: AT& T Conference Center Salon C

Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting the balance of power from stakeholders in mass communications (brand marketers, advertisers) to a mass of communicators (anyone with a social media footprint). This shift has led to a number of hugely important questions. How will brand marketers measure and justify these new currencies of engagement? Are a tweet and a “Like” valued the same? Should they be? What will it take to engage consumers at scale in the age of social? How will social compare to the banner ad, which our keynote speaker, Jeff Dachis, helped pioneer twenty years ago? In this session at OMMA Social at SXSW, Dachis will tackle these topics and also address the role social will play in driving pre-purchase intent in the years to come. Additional information here 

Using Emerging Technologies to Reach Your Audience 

2:00- 3:00 PM Wanderlust

In an increasingly fragmented landscape, how do you navigate through all of the new technology and keep your message from getting lost in a sea of communication? This discussion focuses on ways to utilize emerging technologies and devices to not only reach your target, but to also engage and excite them, focusing on practices in digital and social media through an integrated multi-device approach. A Team Detroit event. #sxsw #NewMedia Additional information here

OMMA: Marketing Implications of Facebook’s Graph Search 

3:30 PM- 4:30 PM AT & T Convention Center Salon C

Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting the balance of power from stakeholders in mass communications (brand marketers, advertisers) to a mass of communicators (anyone with a social media footprint). This shift has led to a number of hugely important questions. How will brand marketers measure and justify these new currencies of engagement? Are a tweet and a “Like” valued the same? Should they be? What will it take to engage consumers at scale in the age of social? How will social compare to the banner ad, which our keynote speaker, Jeff Dachis, helped pioneer twenty years ago? In this session at OMMA Social at SXSW, Dachis will tackle these topics and also address the role social will play in driving pre-purchase intent in the years to come. #sxsw #SocialMark Additional information here

I Know Where You’re Going: Location as Biometric 

3:30 PM- 4:30 PM Radisson Town Lake Ballroom

Last year privacy advocate Malte Spitz sued his cell provider to get the location data generated by his phone. This data allowed him (and his provider) to track everywhere he went during a six-month period—during that time Deutsche Telekom recorded and saved his location coordinates over 35,000 times.This session will discuss location data as the ultimate biometric identifier. The tracking devices we carry around in our pockets (our smart phones) send out location data every time they search for a signal. Law enforcement routinely requests this data – sending out over 1.3 million demands to providers last year. This data can not only reveal where we go and what we do in our lives—it can also define and identify us.Jennifer Lynch, a privacy attorney at EFF, and Jeff Jonas, an IBM Fellow and Chief Scientist, will talk about the legal and technical aspects of location information as biometric, what this means for privacy and civil liberties, and what you can do about it.#sxsw #locationid  Additional information here 

The New Nature vs. Nurture: Big Data & Identity

5:00 PM- 6:00 PM Radisson Town Lake Ballroom

A baby born in the US today will live an algorithmed life. Her education, healthcare, career, who she dates, the ads she sees, what she reads, eats, buys, will be shaped by a feedback loop of data collected, processed, fed back to her, collected, processed, fed back to her.We call this the new nature and the new nurture.In the new nature, we know more about ourselves through data sources that we will have at our disposal. Information streams of personal and genetic data are increasingly available, but this raises psychological and emotional implications on self-awareness.In the new nurture, retailers, corporations and government bodies use data mining to parse, segment, and sell to human beings. This marks a new moment for humanity: the algorithmed life.The new nature and nurture create opportunity and peril. The increasing availability of data changes how we are able to know and define ourselves—at the risk of being defined by algorithms that we can’t control. #BigData Additional information here

Parties

6:00 PM-12:00 AM
Warner Bros Television Group
Mexic-Arte Museum- 419 Congress Avenue
Official badge required. Additional information here

5:00 PM- 8:00 PM
GoToMeeting Presents Happy Hour in 3D
The Ranch 708 W 6th Street
Official badge required. Additional information here

8:00-11:00 PM
The Interactive Opening Party presented by Frog Design
Palmer Events Center- 800 Barton Springs Road
Official badge required. Additional information here

Recommended Reading:

 Resources

List of free parties here
List of free and delicious food offerings here 
Follow us on Twitter @W2OGroup #sxsw2013
Dont forget to add your best #sxswpickuplines!

By: Blaire Clause

Marketing Manager for W2O Group in Austin, TX. Board Member of Young Women's Alliance and Nike Training Club Trainer. Background in communications, marketing, psychology, and fitness. Also a theatre nerd and instagram fanatic.

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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