SXSW Daily Digest – Monday Edition

Posted by: in Austin Social Media, Social Commerce, Social Media Insights & Trends on March 11, 2013

Thanks to all who came out to our SXSW events- they were a great success! Photos to follow soon.

Recommended Panels

Shaq Goes Social: The Big Interview
12:30 PM-1:30 PM- Long Center- Dell Hall
He has retired from pro basketball, but that doesn’t mean Shaq has slowed down. Four-time NBA champion Shaquille O’Neal gives his opinions on social media, startups, online comedy, as well as all things hoops in a revealing one-on-one interview with best-selling author Brian Solis. Be sure to stick around for the audience Q&A at the end of the session. #sxsw #SHAQ Additional information here

Creating Brand Advocates via Employee Engagement
1:15 PM- 1:30 PM
Hilton Austin Downtown
While some companies harness the power of their employees to create brand advocates and evangelists, most do not. Apple, for example, shows how to make employees into your biggest promoters and supporters. It hands out the latest iPhones to employees before sharing with general consumers, provides employees with unbeatable discounts and treats their workforce like they’re a part of a tight nit family. As a result, employees are positively vocal about the company. This process came naturally to Apple, but most brands don’t have it so easy. This session focuses on how companies can tap their internal network of employees to create brand advocates. We will review examples with global companies on how they leverage employee voices in social media. For example, a leading CPG company noted that it could save 250 million in coupon distribution if they get employees to share coupons on their own personal networks. We will provide best practices to mobilize and activate employees. Sponsored by Dynamic Signal. Additional information here

How to Measure Social Media
1:30 PM- 1:50 PM Austin Convention Center Ballroom G
Think social marketing is worth it? Prove it. If your CEO hasn’t demanded that yet, they will. Then what? Hand them some jive about “return on conversation” or “follower growth”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what they care about: Sales Volume. Costs. Revenue. Nichole Kelly, author of How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI, will show you how to answer questions like: “How much revenue did Facebook generate for us this month?”, “Do social media clients spend more or less than clients from other channels?”, and “How does the purchase frequency of social media clients compare to other clients?”Here’s the best part: It’s not hard. The tools are cheap (or free), and you’re probably sitting on most of the data. If you’re a marketer or agency pro, this is a game you have to play. Win it. Additional information here

Sensor Technologies: The Future of Health?
3:30 PM- 4:30 PM Sheraton Austin
Can you imagine a world in which all your physiologic parameters were measured, monitored, and managed in such a way that that you always maintained perfect health? That world may be just around the corner.Doctors and nurses have long used sensors (of one sort or another) to diagnose and manage illness. In a few short years, however, sensors have become increasingly important in health care as the devices have become more sophisticated and less costly. The advent of real-time data capture and analysis applications is making these new sensors increasingly useful in a range of diseases like diabetes, asthma, and heart failure.This panel will explore the impact of sensors and the almost unlimited potential to apply these technologies to improve the health of all mankind. If you’re a technologist and you want to get into the health care field this is where you want to be. Additional information here

B2B Social Marketing: Blazing New Trails
3:30 PM- 4:30 PM
From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social media; they’re looking for information to make educated decisions – they want to talk to and hear from experts in social channels to guide these decisions. But for many companies, marketing rhetoric is still prioritized over valuable content. For some, the brand interaction ends with the sale, missing opportunities to interact with customers and move them from happy customers to brand advocates. In other words, some brands aren’t yet telling their story in a modern way. This session will show how three B2B brands are successfully tackling this opportunity, sharing takeaways for other brands, whether big or small, B2B or consumer. You’ll hear how they’ve changed processes and mindsets, creating competitive advantage and making a measurable impact on the bottom line.  Additional information here

Connecting and Empowering the Creative World
5:00 PM- 6:00 PM- Austin Convention Center Ballroom D
The future of creative careers will transform the creative industry as we know it. From the content we consume to the marketing that surrounds us, our world is made interesting by creative people and teams with ideas and the ability to execute. For too long, creative careers have been held captive by antiquated systems for getting found and operating as your own business. Alas, times have changed! New technology and online platforms will empower millions of creatives around the world to connect directly with brands, clients, and collaborators. Key forces like attribution, transparency, and data-driven tools will foster meritocracy for creative people across industries. With great opportunity comes great responsibility. Scott Belsky will share insights on the future of creative careers and steps we can take to empower creative people to make ideas happen. Additional information here

Events and Parties

Canon celebrates Content Creators
5:00 PM- 8:00 PM Viceland
Kickback with Canon for an evening in celebration of YOU – the amazing talent of SXSW’s creative community. Mingle over food, drink & beats with fellow directors, cinematographers, producers and digital content gurus. The evening will feature a one of a kind interactive DJ experience courtesy of BioBeats. You will also have the chance to get your hands on Canon’s latest technology, including the Cinema EOS line of digital cinema cameras. Please rsvp at www.canonsxsw.eventbrite.com Additional information here

11th Annual SXSW Nuclear Tacos Night
6:00 PM- 9:00 PM- East Tent, Brush Square Park
Join a loose confederation of geeks to enjoy tears of joy with Austin’s hottest underground tradition: nuclear tacos. Additional information here

Geeks from Gangum
6:30 PM- 10:30 PM Moonshine Grill
Geeks from Gangnam is an event with an International flavor. We invite anyone who wants to network and build connections with people from all across the world, while enjoying live musical performances by popular Korean bands GALAXY EXPRESS & GOONAM.
Whether you are an entrepreneur, journalist, investor, or just an avid SXSW enthusiast – come join us for free drinks and delicious appetizers – and a night to remember. Additional information here
More info here: geeksfromgangnam.eventbrite.com

#FeedtheBeat SXSW 2013 with Passion Pit and Wildcat! Wildcat!
8:00 PM- 12:00 AM
Taco Bell, Feed The Beat and SXSW are teaming up to make an experimental fan-made rockumentary called #FeedTheBeat and starring Passion Pit and Wildcat! Wildcat!, directed by Sam Jones (Wilco’s I Am Trying To Break Your Heart). Check out all of the details and learn how you can be a part of the rockumentary at www.feedthebeat.com. Additional information here

@Night #FEED Powered by Twitter
9:00 PM- 2:00 AM AMOA- Arthouse
Hosted by Twitter. Additional information here

The Munchie Mobile Food Truck SXSWi
8:00 AM- 12:00 PM; 10:00 PM – 2:00 AM
Marriott Hotel, 300 East 4th Street
Free breakfast and late night snacks brought to you by Mashable and TODAY.com.
Additional information here

Additional Resources

Free events (no official badges needed) here

Additional parties can be found here
Free and delicious food offerings can be found here
Follow us @W2O Group & @WCGWorld #sxsw2013
We still want to hear your #sxswpickuplines so don’t forget to join in on the fun!

 

By: Blaire Clause

Marketing Manager for W2O Group in Austin, TX. Board Member of Young Women's Alliance and Nike Training Club Trainer. Background in communications, marketing, psychology, and fitness. Also a theatre nerd and instagram fanatic.

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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