Top 10 Analytics Tools You Can Use Right Now

Posted by: in Analytics on April 22, 2013

One of the questions I am constantly asked during conference presentations is, “what are some free tools that you might recommend for the non-enterprise customer?” That is a hard question to answer only because every business has different needs and resource challenges. My typical answer is that the business should explore lower cost alternatives with the enterprise tools that we typically talk about. Many of those tools do have small-to-medium size business pricing if you ask them.

That said, there are a number of free-to-inexpensive tools that you can use for quick analytics needs. If you are a smaller business there is a good chance you have heard of, or are currently using some of these. If you are an enterprise business you might think some of these tools do not work for you. You would be wrong. Some of these tools, like Google Trends for example, provide valuable (and quick) information on how people are reacting to your brand online. Other tools, like Simply Measured, are used by enterprise clients every day to measure the effectiveness of social media channels versus benchmarks and competitors.

Google Trends and Simply Measured are two of my favorite free-to-inexpensive tools currently on the market. What are some others? Below you will find a list of my top 10. Is there every free-to-inexpensive tool that I like? No, it is not. Are these the ones I have used most often over the years? Yes, it is. You may have a tool that you use regularly that isn’t represented below. Feel free to let us know what that is so we can all expand our tool vocabulary.

Top 10 Analytics Tools You Can Use Right Now

By: Chuck Hemann

Director, Analytics

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2 Responses

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  1. This looks like a good balanced list. One issues with most of the free tools is that you have to understand what you are looking for long before you get any results (often in your already overloaded email inbox). For anybody that has a need for a real time, or iterative analysis (or you don’t know what you are looking for until you find it), I think you are going to be left wanting, or doing a lot of Excel customization.

    Happy to share invitations to a beta of a new realtime Twitter analytics tool: for a future list.

  2. Anselmo Sánchez said

    Dont forget to discover, free, in Spanish, but close to come in English for free (ready in English for MyO full Edition)

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