10 SXSW Panels I Promise You’ll Want to Attend

Posted by: in Social Media Insights & Trends on August 27, 2013

It’s that time of the year again. Time to pour through the thousands of South by Southwest (SXSW) conference panel submissions and decide which — if any — you want to vote for. This year, we here at W2O Group are fortunate to be a part of 10 different panel submissions either as participants or submitters on behalf of our clients/friends of W2O Group. To that end, we certainly do not want to bombard all of our friends, family, employees, partners, customers, etc. with dozens of disparate asks. Instead, we have tried to make it easy but providing the titles, descriptions and suggested panelists for all 10 of our submissions.

If we are lucky enough to earn your vote for any/all of the panels, simply click the “vote here” link next to the panel titles. That will take you to the full description of each panel. Once you get there, you need to create an account/login to vote. It may seem like a lot of work but it only takes about 45 seconds and once you do, you stay logged in for any other panel you wan to vote on.

HINT: If you’re looking for mine, I’m in the mix on numbers 6 and 10.

1. Community-Building: Better Than Chemo (vote here)

On Independence Day 2011, the first-ever #BCSM tweetchat for those affected by breast cancer took place. Less than two years later, the group had attracted thousands of participants, spawned a website and a YouTube channel and earned an extensive feature in USA Today. Not bad for a group of tech novices in a space hardly wanting for pink-ribboned advocates.

#BCSM isn’t a prototypical breast cancer organization. It’s not your usual support group. And it’s not the kind of online community that makes headlines at Mashable.

Instead, the group has been, since its founding, focused on attracting a diverse and inclusive group who shared not only cancer, but a set of shared values — particularly a commitment to evidence — that created a sense of authority even as it built community.

Those are lessons that can and should be adopted by those looking to connect with similarly isolated communities, and the founders of #BCSM look forward to sharing what they have learned. (vote / learn more)

  • Organizer: Brian Reid, W2O Group
  • Speakers:
    • Jody Schoger
    • Alicia Staley, Staley Foundation
    • Deanna Attai, Center For Breast Care
    • Xeni Jardin, BoingBoing.net

2. Hacking your life for better health (vote here)

Every healthcare organization must evolve its commercial strategy within a transformed health system that rewards prevention and punishes waste, and patient engagement is critical to this shift. Additionally, with more patients covered by insurance under the Affordable Care Act, an already strained healthcare system will become even more stretched and organizations will need to figure out how to activate and empower the most prevalent and available resource for patient care – at home caregivers.

For every engaged patient, there are far more who are ambivalent about their care, or lack the necessary information or encouragement to get involved. This panel features speakers representing the payor, big pharma, enterprise IT enabler, and e-patient activist perspectives to discuss relevant digital tools and services that are gaining traction or still to come that could bring to life the vision of the actively engaged health consumer. (vote / learn more)

  • Organizer: Carolyn Wang, WCG
  • Speakers:
    • Rick Valencia, Qualcomm Life
    • Michele Polz, US Sanofi Diabetes
    • Dr. Charles, Saunders Aetna, Inc.
    • Fred Trotter, O’Reilly Radar

3. What Happens when Health and Tech Meet Up? (vote here)

For the first time in 50 years, the health care industry is facing a major disruption and is moving toward an at-risk/ACO model where opportunities are driven by transition. With the growing aging population and increase in chronic diseases in the U.S., health service providers are focusing on collaborated and coordinated care to create efficiencies, reduce readmissions, and ultimately, lower costs. Innovative medical technologies and big data will play a key role in the continuum of care, providing a real-time and holistic view of the patient’s health history to better inform decisions and help manage care.

As health and technology continue to merge, investors have become more interested in funding digital health, giving startups a great opportunity for growth. In this panel session, some of the most prolific investors in digital health will discuss what excites them about the future of health care and why now is the time to reinvent the industry through innovation and collaboration. (vote / learn more)

  • Organizer: Jennifer Davis, WCG
  • Speakers:
    • Jack Young, Qualcomm Life Fund
    • Nina Nashif, HealthBox
    • Ted Maidenberg, The Social + Capital Partnership
    • Christiaan Vorkink, True Ventures

4. Forget big data, it’s all about individual data (vote here)

Through digital health, near real time patient data is generated from individual medical devices and securely aggregated. The insights generated from this data drive more efficient and effective care as health providers are presented with a more holistic view into a patient’s health and can identify patterns across patient populations.

UCSF has undertaken an ambitious registry that rivals Framingham Heart in scope, leveraging mobile health tools to track biometric information, and social media to observe personal communities of care. The findings of the registry will ultimately drive population-based predictive models and individualized strategies of care.

Helius, the first commercial product from Proteus Digital Health, leverages ingestible and wearable sensors developed by Proteus to provide insights about patients’ actual behaviors and how their bodies are responding; enabling more informed therapeutic decision-making to improve patient outcomes.  (vote /learn more)

  • Organizer: Robin Suchan, Proteus Digital Health
  • Speakers:
    • David O’Reilly, Proteus Digital Health
    • Dr. Michael Blum, UCSF

5. The Secret Weapon of Mobile Marketing: Photos (vote here)

Every day 500 million photos are shared online – and that number is expected to double by next year.
On the surface, the reason for photography’s exponential growth seems obvious: with smartphones, snapping and sharing pics has never been easier. But the real reason has almost nothing to do with ultra-modern technology, and almost everything to do with something far more primal: our insatiable need to connect, and our innate desire to share stories.

As such, mobile photography has confidently joined ranks with the most popular, most efficient communication mediums of our time – and advertisers are scrambling to understand where they fit in. Do brands have a role to play when it comes to smartphone owners, their cameras, and the stories they tell through them – and if so, what are the rules of the game?

In this panel, we’ll dissect the surge in mobile photography through the lens of real-time culture, creativity and commerce, with a takeaway of how-to’s and best practices. (vote /learn more)

  • Organizer: Dorothy Jean, dorothyPR
  • Speakers:
    • Carmel Hagen, Aviary
    • David Fossas, W2O Group
    • David Teicher, Advertising Age
    • Leigh Lucas, Path

6. Brands, be journalists – errr vice versa? (vote here)

Should journalists be more like brands, or should brands be more like journalists? In order to make social media more human, it’s about telling good stories. Brands can learn this from journalists, but at the same time, journalists need to carve their niche and define their credibility — like a brand. Where is the happy medium and how has social media, especially with the use of video, changed the delivery of a concept?  (vote /learn more)

  • Organizer: Colleen Hartman, Mitsubishi Electric
  • Speakers:
    • Rick Kaplan, Kaplan Media Partners (former president of CNN)
    • Jeben Berg, Google, head of Youtube Brand Lab
    • Aaron Strout, W2O Group
    • Colleen Hartman, Mitsubishi Electric

7. Social Disruption (vote here)

What does the world’s sixth-largest pharmaceutical company have in common with one of the most respected multinational mutual fund and financial services groups? A ton of regulatory roadblocks.

While companies everywhere have jumped head-first into 21st century technologies, regulated industries have been slow to dip their toes in the water – with health or money at the center of business, every @mention is a liability. But with big risk comes bigger reward. Channel by channel, these companies are convincing their legal counterparts to take the leap – neon floaties and all.

So, you think you can’t innovate? In this presentation, two women living in a corporate, cubicle-filled world discuss how they are breaking barriers and overcoming conservatism in the name of customer engagement – one tweet at a time. (vote /learn more)

  • Organizer: Vicky Lewko, W2O Group
  • Speakers:
    • Stacy Burch, Sanofi US
    • Lori Johnson, Fidelity Investments

8. Supercharging HC Funding (vote here)

When we think about the best examples of crowd-funding, Kickstarter rises to the top. The technology community has arguably given Kickstarter a ringing endorsement ever since its launch. The result? A gathering place for entrepreneurs to gain funding for projects that might otherwise die on the workbench.

The projects, while creative, don’t typically solve for the biggest problems, and that’s where Kickstarter can fall flat. For all its success, Kickstarter can’t provide all the entrepreneurial opportunities, especially financial ones, that health care offers. This is particularly true with respect to involving online and offline communities to solve tremendously difficult health care challenges, including the clinical trials that are essential to drug approvals. (vote /learn more)

  • Organizer: Christian Clymer
  • Speakers:
    • Christian Clymer, PhRMA
    • Stacy Burch, Sanofi US

9. Crowdsourcing Physicians in Digital Health (vote here)

Changes in the Affordable Care Act are now placing an emphasis on insurance compensation for the relative health of patients instead of the decades-long practice of paying for illness. The Accountable Care Organization (ACO) is emerging to address these changes in the law. 95% of physician organizations intend to become ACOs, and will be incentivized to leverage remote monitoring and digital tools to stratify and prioritize patient care. ACOs will be accountable to the patients and the third-party payer for the quality, appropriateness and efficacy of the health care provided.

In order to monitor the relative health of patients and measure improvements over time, ACOs must have the resources to collect data on patients regularly and cost-effectively. Crowdsourcing can improve efficiency, effectiveness and cost by directing physicians to appropriate solutions, reducing the number of unnecessary tests, ineffective treatments and unnecessary office visits with patients. (vote / learn more)

  • Organizer: Tracy Garcia, WCG
  • Speakers:
    • Donald Jones, Qualcomm Life
    • Mark Winter, XPRIZE
    • Jeff Arnold, Sharecare

10. The Social Media Wish Factory (vote here)

What will be the next big thing social media will help you with? This panel will bat around ideas for things that social platforms do not yet do, but could or should do. It will be an interactive panel with the moderator inviting each of the panelists to come up with a short wish list of ideas they would like to see executed and then the audience will be invited to weigh in on these ideas and to offer their own. This panel will be a free-for-all that allows those looking for inspiration to interact with those looking for solutions. (vote / learn more)

  • Organizer: Mike Johansson, Rochester Institute of Technology
  • Speakers:
  • Deirdre Breakenridge, CEO Pure Performance Communities
  • Mike Johansson, RIT
  • Aaron Strout, W2O Group
That’s it! If you have a panel you want us to vote for, leave the URL and title in the comments.

By: Aaron Strout

Aaron is a managing director at W2O Group. He leads the newly formed Social Commerce Practice. In his spare time, he blogs, podcasts, speaks, Twitters and BBQs. He also loves his Instagram.

Find me on: Twitter Facebook
Pre-Commerce Check out Chief Technology and Media Officer Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.
  • Anonymous

    Thanks for these great suggestions. Also want to pitch this panel: Begin at the End: Content Planning for Insights -based on our work with some of the largest Facebook sites: http://panelpicker.sxsw.com/vote/23340

  • http://ethnicomm.com/ Bhupesh Shah

    Thanks for letting me share our proposed panel focused on outing self-styled Social Media gurus. “Screw self-styled social gurus, ninjas and mavens!” http://panelpicker.sxsw.com/vote/19519

  • http://www.socialnerdia.com/ Esteban Contreras

    Good stuff. Also check out: http://spr.ly/srmsxsw