Join Us for SXSW 2014: We’re Hosting Some Great Events!

Posted by: in Social Commerce, Social Media Insights & Trends on January 21, 2014

Yes, it’s almost that time again. I’m talking about SXSW Interactive which is one of the largest interactive conferences in the world. Over 100,000 plus digitally and socially minded representatives from companies large and small, agencies, startups, etc. come to Austin, TX to network, attend panels and catch up on the latest trends. Many of these attendees are influential bloggers, heads of social media and journalists who report back on who is doing what in the interactive space.

Because a significant number of our clients at W2O Group (WCG, Twist and BrewLife) are now involved with SXSW Interactive, over the last five years we have developed a series of events during SXSW that complement all of the activities that go on during that time. Our signature event, the PreCommerce Summit, takes place on March 6 (Thursday) from 11:00 to 5:00 PM and is packed with speakers from well-known brands like Intel, P&G, MasterCard, SAP, Google, Patrón and Omni Hotels. We will also have thought leaders from companies like Federated Media, CNN and Bloomberg providing industry insights. This event will be attended by about 250 customers and other industry thought leaders. A cocktail reception will follow.

In addition to our PreCommerce Summit, we will have two other events including our fifth annual Geek-a-Cue Saturday night at Franklin BBQ (rated best BBQ in America last year by Bon Appétit Magazine). The attendees of this party will be similar to that of the Social Commerce Summit. We will also host a digital brunch at our new office located in East Austin.

Check out my 2013 wrap up post and the video below, produced by UPG, to get a deeper look into last year’s events.

Here are eventbrite links/descriptions of the events:

  • Wednesday, March 5th: We will do small VIP (30-50 people) idea sharing session with some of our Social Commerce speakers along with a dozen other clients.
  • Thursday, March 6th: Fourth Annual PreCommerce Summit –  It will be a series of 10 minute TED-style talks, speakers below
  1. Rick Kaplan — former President of CNN and Founder of Kaplan Media Partners (opening keynote)
  2. John Battelle — CEO, Federated Media (closing fireside chat)
  3. Bob Pearson — President W2O Group, Author of PreCommerce (highlights from his presentation last year)
  4. Michael Marinello — Global Head of Communications, Bloomberg
  5. Holly Potter — VP Brand Communication, Kaiser Permanente
  6. Natalie Malaszenko — VP of Marketing & Digital Strategy, Omni Hotels
  7. Andrew Bowins — SVP, Corp/Digital Comms, Mastercard
  8. Jeben Berg — Senior Lead Youtube/Google (highlights from his presentation last year)
  9. Virginia Miracle — EVP of Professional Services, Spredfast
  10. Paul Fox — Director Corporate Communications, P&G
  11. Patrick Morrissey — VP Marketing, DataSift
  12. Becky Brown — VP Digital Media & Marketing, Intel
  13. Sujeet Chand — CTO, Rockwell Automations
  14. Adrian Parker — VP Digital and Social, Patrón (highlights from his presentation last year-a crowd favorite)
  15. Jon Maron — CMO, INRIX
  16. Justin De Graaf — Global Social Analytics Lead, The Coca-Cola Company
  17. Kurt Heinemann — CMO, Marketwired
  18. Kelly McGinnis — SVP & Chief Communications Officer, Levi Strauss & Co.
  19. Timothy Minahan — CMO, Cloud SAP

There will also be two panels during the event, the first will focus on influence in the world of digital health led by Greg Matthews. The second will be titled: Translating Analytics into Action. It will be led by Paulo Simas and will include Laura Gross of Warner Bros., Natanya Anderson of Whole Foods and Paul Mabray of Vintank.

  • Friday, March 7th: Digital Brunch (250+ director to CMO level brand marketers/digital/social folks expected)
    • 3000 East Cesar Chavez, Austin
    • 10:00 AM – 2 PM
    • Food trucks, live video podcasting, music, innovative demos, coffee, brunch, and mimosa/bloody marys to fuel your first festival day
    • Shuttles available from the Stephen F. Austin Hotel starting at 9:45am
  • 5th Annual Geek-a-cue: Saturday, March 8th:  (450 director to CMO level brand marketers/digital/social folks expected)
    • Franklin’s BBQ – 900 E. 11th Street 78702
    • 5:00 PM – 9:00 PM
    • Roundtrip shuttle available from the Stephan F. Austin Hotel starting at 4:45 PM
    • To RSVP contact (space is limited)

As you can imagine, space is limited at these events so please make sure to RSVP soon. And if you do RSVP and decide after that you can’t make it, please be courteous and let us/me know that your slot is available. Spread the word with our Save the Date image capsule.

We are over-the-moon excited to have Sysomos, Spredfast, and DataSift as our three sponsors. We greatly appreciate their support.          

By: Aaron Strout

Aaron is the President of WCG, one of the three agencies under the W2O Group umbrella. He is a regular contributor to Marketing Land and a co-host of video podcast, Live from Stubbs.

Find me on: Twitter Facebook
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

3 Responses

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  1. Anonymous Webguy said

    The LinkedIn links are broken. You didn’t put http:// in front of them so they think they’re relative.

  2. Anonymous said

    Thanks! Fixing now.

Continuing the Discussion

  1. SXSW 2014: And That’s a Wrap | Big Data Analytics linked to this post on March 23, 2014

    […] you didn’t get a chance to read our kickoff post about the great events we hosted during SXSW, our three main events were our Fourth Annual PreCommerce Summit on Thursday, our Digital Brunch on […]

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