We’re At It Again: Recap of 2nd New York Associates Meeting

Posted by: in Inside WCG, Thought Leadership on January 15, 2014

We had such a good time at our first New York Associates Meeting, Meredith and I couldn’t wait to fill you in on how the second turned out. On January 14th, 21 of the WCG and Twist associates gathered again to learn, collaborate and mingle with one another. As we continue to hold monthly meetings, it is our goal that eventually all associates will be fully integrated across all teams, ensuring success in the future. We are constantly brainstorming new and fun activities we can add to meetings for professional development and trying to make each meeting better than the last.

Here’s how round two went down!

Guest speaker: After the overwhelming positive feedback we got from fellow associates about the guest speaker portion of our first meeting, we were excited to ask Maura Bergen to speak at this one! Hearing about her successful career path was motivating to everyone who attended.

-Maura gave us some insight on how her career began, from studying Public Relations in college to her first job as a Community Relations Assistant at a hospital, which she had for 4 years. She explained her move from the agency world to the client side and finally, back to the agency side of things winding up as the CRL for the Sanofi & Sanofi Pasteur business at Twist.

-She shared some of her own advice for associates just starting out.

  • “Don’t be afraid to try new things. Taking risks is rewarding”. Maura spoke to the fact that taking chances in this industry is important. Sometimes being too comfortable in what you do can be mundane. There are many skills that we can learn that will make us better at our jobs, such as media monitoring, community management, basic analytics and coding; W2O Group embraces its employees willingness to learn.
  • “Be the master of your own career”. Maura explained that because the landscape of our industry is always changing, you can continue to reinvent yourself over and over. While we may be young, associates have a lot that we can teach older generations. It is important for us to be vocal about our digital knowledge and W2O Group adopts a good idea no matter what level it comes from.

-Finally, Maura addressed many of the group’s questions, which revolved around what skills and characteristics are important for a successful career in PR. She highlighted a few, including managing details, teamwork, team interaction, leadership and time management as some valuable abilities to hone.

Thank you again, Maura, for talking with us! It was a great learning experience for us all!

A Word from Meredith – Flu plus a little extra: For this month’s associate presentation I discussed the two Sanofi Pasteur projects I have been working on since starting here in June. I gave the associates a quick overview of the FLUgitives campaign as well as Flu + You. I think it is important as we move on in these meetings to keep learning about the different projects that are going on around us. One of the most important things I have learned here so far is to simply ask. If you hear of something interesting you want to get involved with or if you have a light day and are willing to learn something different all you have to do is ask around. I have been able to work on some cool new business pitches and other account requests outside of my normal work just because I decided to ask.   

Slideshow Karaoke: With a little persuasion, we had two very brave associates take on this month’s round of Slideshow Karaoke. First up was Anke Knopse who surprised everyone and killed it with a presentation on her native country, Germany. Her experience with public speaking as an exchange student when she was in high school certainly paid off because, as Meredith put it, “your Slideshow Karaoke presentation would make Paul Dyer proud”. Next up, Morgan Carricarte knocked it out of the park with her presentation on travel.  Thanks for stepping up to the plate ladies! Next time we may just have to film a round or two for everyone to see!

Overall, the New York Associates Meeting lives on and continues to surprise us with the positive twists and turns each meeting presents. We’re already planning our February meeting when Kristin Johansen will present on what it’s like to be part of the Analytics team here at WCG.

Thanks for helping us Go.Ahead!

Lauren Barbiero & Meredith Crowder

By: Lauren Barbiero

Lauren is a media associate on the earned media team at W2O Group. You can reach her at lbarbiero@w2ogroup.com

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  1. Michel'le said

    Thanks for sharing guys! As an AA in the LA office, it’s nice to still be able to get some good advice and keep up with my colleagues in NY!

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