Are you leaving dollars on the table? How to activate a ‘social’ culture

Posted by: in Corporate and Strategy, Social Media Insights & Trends, Thought Leadership on February 7, 2014

McKinsey’s 2012 study revealed that that companies are leaving up to $1.3 trillion dollars on the table by not fully utilizing social media across and within their organization with two-thirds of the potential value resulting from improved collaboration and communication. You can unlock this business benefit by activating your workforce in social media and using their ideas, feedback and expertise to fuel all aspects of your business.

So how do you get there? Start by clearly defining what you want employees to do and where employees and your organization are today.

  • Provide Employee Networks: Identify and connect real-world employee networks online via internal social communities to reduce time spent searching for info and replying to emails.
  • Turn Them into Employee Advocates: Empower employees to amplify company messages and highlight team wins across their personal social media networks.
  • Make Employees Thought Leaders: Establish internal experts externally as active thought leaders around key company topics.

Companies like Dell, IBM, GM and TD Bank have significantly strengthened internal involvement and collaboration as well as built external corporate reputation and customer relationships through these structured engagements. However, organizational readiness is key and goes far beyond simply giving employees access to social tools.

If you have time, we’d like to share with you best practices for enabling your workforce in social media and measuring the immense business benefit of their engagement in our latest issue of CommonSense…for the C-Suite


By: Amy Tennison

Over the past 7 years, I’ve helped a variety of B2B & B2C organizations build plans to take advantage of social technologies and activate their employee base. In 2010, I co-launched Dell’s Social Media & Community University (SMaC U) designed to train employees on social media best practices for business. Since then the program has certified over 10,000 employees in 55 countries and helped internal subject matter experts become active social thought leaders around key Enterprise solutions. After nurturing Dell’s programs from infancy to maturity (heralded as "best in class" by Forrester Research), I made the jump from client to agency side. Currently, I’m a Social Engagement Expert on WCG’s Corporate & Strategy Team which provides strategic counsel and analytics for F500 companies around social media, change management & organizational communications.

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

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