The W2O Digital Health Practice – Transforming health through technology

Posted by: in Digital Health, Healthcare Technology, Innovation, Integrated Communications, Integrated Marketing, Media & Engagement on February 27, 2014

Transforming health with technology? Networks? Data? All of the above? Traditional healthcare or tech agencies don’t really get you, do they? We do.

We are the counselors at W2O’s Digital Health practice. We work closely with the world’s leading companies and organizations dedicated to improving health through the innovative use of technology. As the only integrated marketing and communications agency with a practice dedicated to digital health, we share your passion for realizing this once-in-a-lifetime opportunity for change.

We have deep experience across many segments of digital health, including mHealth, electronic health records, telehealth, personal genomics, population health, patient engagement, health information exchange, clinical analytics and remote patient monitoring, revenue cycle management and wearable devices.

We help clients engage in and lead conversations about the critical issues of the day, including the Affordable Care Act, health insurance exchanges, meaningful use, value-based care, open data, quantified self, accountable care organizations, patient centered medical homes, patient privacy and data security.

We leverage relationships developed over the course of 10 years with press, bloggers, analysts and key opinion leaders across industry, government and academia. We have a created a one-of-a-kind network of doctors and health system executives to help better inform client marketing and communications strategies.

So, we speak your language and know your audience. But, what else makes us truly different?

W2O: Applying Big Data and Big Ideas to Your Marketing & Communications
Suffice to say that technology, networks and data are not only changing healthcare – they have changed marketing and communications forever.

We start each client engagement by employing proprietary analytics to reveal the truth about what your customers are talking about, their concerns and their passions. We use big data and our own algorithms to understand how your customers are influenced, when and where and by whom. Ask yourself: When was the last time your marketing or PR agency based their recommendations on numbers instead of some conversations and their own personal opinions?

We then take these data-driven insights and use them as the quantitative basis to creating your story. That story is then brought to life with content that we develop, publish and syndicate across paid, earned, shared and owned media. Whether this is done via press contacts, your blog, social channels or a new marketing campaign, the goal of the content is the same: cut through the clutter, engage your audience and drive them to act.

These techniques are all brought to bear by our digital health practice counselors – accomplished strategists with deep experience in marketing and communicating to healthcare systems, physicians, researchers and consumers. Our practice core competencies include:

  • Product Marketing
  • Branding
  • Corporate Communications
  • Influencer Analysis and Ranking
  • Media, Analyst and KOL Relations
  • Conversation Analytics
  • Messaging & Positioning
  • Content Strategy & Development
  • Website, Blog and Social Channel Design & Development
  • Thought Leadership Programming

And because we understand how innovation comes in different shapes and sizes, our capabilities and talents can be accessed by clients in a variety of ways. Whether you’ve just completed a Series A, or you’re a long-standing member of the Fortune 100, W2O is ready to innovate with you.

For more information about the Digital Health practice, please contact Rob Cronin at or Carolyn Wang at

By: Adam Pryor

Austinite living in San Francisco. Musician, digital health enthusiast, syntax junkie.

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

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