Ever see the movie Sliding Doors? The plot is essentially two storylines that take place – one where the main character steps on to a train before it departs, and another when she misses the train. The two very different storylines evolve from that moment. Well, I’m excited to share one of those moments for our agency, our clients and me personally.
On March 1st, W2O Group is officially opening our Boston office. For months and in some cases years, W2O has had clients and employees in the area without a direct local team or “home base.” We are excited to open doors at IdeaSpace Boston, a boutique shared workspace location that provides us a flexible plan to continue our rapid growth. The office location will serve across all of our W2O Group brands (WCG, Twist, Brewlife and others), and also house different skill sets, from social media strategists to developers to senior account leadership. In short, I’m grateful for the opportunity to plant our flag in my hometown.
So why Boston, and why now? The simple answer, to quote Yogi Berra, “If you come to the fork in the road, take it.” This is an opportunity to build, grow and create, and it signals that an agency with large offices in San Francisco, New York, Austin and London (with burgeoning offices in LA, Minneapolis and Atlanta as well) is continuing to expand.
Speaking of #WhyBoston
I’m not the first W2O team member in Boston. Matt Franklin, one of our development team leaders, took the leap of faith in the summer of 2013, paving the way for more of us to join in the region. I’m also not the first leadership team member who is originally from Boston. Just ask Aaron Strout. Several years ago he departed Boston for Austin, TX, and hasn’t looked back (much). I’m determined to convince him that Boston is where it’s at, and this Friday at 3:30 PM ET, February 28, we would welcome your help in a Twitter chat to see if we can determine if there’s a right answer on the proverbial Austin vs. Boston argument. Of course, it will be just before SXSW in Austin kicks off, where he and I will be joining clients and colleagues for several W2O Group events.
Here are a few bullet points to get the #WhyBoston vs #WhyAustin discussion started (don’t worry, we will talk about serious stuff as well as a few of the fun items).
- Professional sports teams #titletown #whyboston
- Short trip to the Cape, Martha’s Vineyard, Nantucket and over a dozen ski mountains #whyboston
- 7 of the top 50 USNews Best U.S. Colleges #whyboston
- More food trucks per capita than anywhere else in the U.S. #whyaustin
- Flip-flops and t-shirts in February #whyaustin
- University of Texas (UT) is only “pro sports” team so no conflict with allegiances to #titletown #whyboston #whyaustin
Hope to see and hear from you in Boston. I’m always up for a local craft beer, and welcome you to come by our office at IdeaSpace. Special thanks to Jim Weiss, Jennifer Gottlieb, Chris Deri, Diane Weiser and the entire group of folks who helped set this in motion. Here’s to a fun 2014 ahead.
Love that dirty water.