Beating Content Pollution – Andrew Bowins of MasterCard – The Live from Stubbs Interview

Posted by: in Insights on March 26, 2014

BowinsPreCommerce1Live from Stubb’s is an interview series created by the W2O Group to capture the thinking of the world’s best, brightest, boldest, most innovative and most fun people – with a strong dash of Austin thrown in for extra flavor. The interview series has featured business leaders from places like Verizon and Kaiser Permanente, Newsmakers like NBC, drivers of social good like the Livestrong Foundation, and even breaking bands like Lord Huron.

Today’s featured guest is Andrew Bowins, Senior VP for Corporate and Digital Communications at MasterCard.

Key Messages:

Content Pollution – What it means:

“We’ve gotten to the point of content pollution – everybody’s built out properties, whether it’s Facebook, Twitter, your social presence, your online presence, and we fell in love with the idea of being brand publishers.”

Content Pollution – Listen more than you speak:

“We stepped back and we built the capabilities ‘Two Ears One Mouth” – listen twice as hard before you speak – take the insights and the lessons you learn, understand what they care about and what they are talking about and create content that adds to the existing conversations.”

Content Pollution – Tell amazing stories in the right voice:

“We’ve stop telling stories in the Mastercard voice, we tell our stories through third parties.”

MasterCard’s role in the future of financial transactions:

“A company like Mastercard, those that have had 40 plus years in this space, know a couple of things: It’s about security, acceptance, the ability to go from beyond a cup of coffee, to trusting your entire payments to manage your life, to being able to do it with confidence around the world and know that there is infrastructure, regulation, safety, security and amazing experiences for what you want to do. Those that innovate for the sake of innovation, looking for a solution, probably won’t last.”


Where to find Andy online:

Twitter – @MasterCardAndy

LinkedIn – www.linkedin.com/in/andrewbowins

MasterCard’s Digital Newsroom – http://newsroom.mastercard.com/people/andrewbowins/

Release – Mastercard Re-envisions Digital Storytelling through 21st Century Newsroom and Blog

By: Greg Matthews

Greg Matthews is the the creator and Managing Director of the W2O Group's MDigitalLife - Understanding, Engaging and Activating Physicians in the Digital Age

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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