March Med School Madness

Posted by: in Digital Health, MDigitalLife, Medical Communications, Social Media Insights & Trends on March 28, 2014

MedSchool Bracket-SWEET16It’s the time of year when all eyes are glued to their brackets – but this year there’s a little different twist for those of us in the world of health and medicine. Allow me to explain.

Most of the readers of this blog are aware that the MDigitalLife team has been learning from physicians’ online behavior for over a year now. What you may not have noticed is that we made kind of a big announcement 2 weeks ago leading into the South by Southwest Interactive conference. For those of you who missed it, I’ll run it again here: MDigitalLife has now indexed the digital footprint* for over 150,000 US physicians.

In addition to adding digital footprint data, though, we’ve been able to add lots of helpful metadata about prescribing patterns, referrals … and medical schools. We found ourselves wondering which med schools had produced the greatest number of physicians on twitter, for example. Well, we won’t have to wonder much longer, and neither will you!

In the spirit of the season, we decided that a standard “top 10” list would be far too boring. Instead, we bring you Med School Madness! That’s right – our own bracket-style playoff system to get to the overall winner – the US Med School with most alumni on Twitter! In the NCAA Men’s Basketball Tournament, we’re in the round of sixteen – so we’ll pick up there with #MedMadness too.

Download your bracket, fill it out, and tweet it back out using the #MedMadness hashtag. You can follow the action along with @MDigitalLife – and don’t forget to check back before the round of 8 to see who’ll advance!

*Digital Footprint = the doctor’s Twitter, blog, facebook, youtube, linkedin, Google+, practice web site, hospital affiliate web site, etc.

By: Greg Matthews

Greg Matthews is the the creator and Managing Director of the W2O Group's MDigitalLife - Understanding, Engaging and Activating Physicians in the Digital Age

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

Some HTML is OK


(required, but never shared)

or, reply to this post via trackback.