PreCommerce Summit: A Fire Side Chat With John Battelle

Posted by: in Austin Social Media, Media & Engagement, Social Media Insights & Trends on March 11, 2014

John Battelle helped wrap up the PreCommerce Summit being interviewed by Bob Pearson and Aaron Strout. John covered a lot of ground, talking about the early days of Wired Magazine, banner ads, the state of the Internet, what it takes to be a successful startup and more.

For those of you who want to watch the entire interview, check out the video below:

Here was John’s advice to entrepreneurs:

  1. Do not be lazy when raising money. Don’t just take the money. Take the right money.
  2. He said there are two kinds of entrepreneurs, Missionaries (those who are driven by passion to innovate or disrupt) and Mercenaries (those who focus on business plans, plus making their ideas and their companies successful). Mercenaries make more money, but you really need both types to make a company successful.

Other points from John:

  • Among the best interviews he’s done?; among the not-so-best? Yuri Milner. Since then, Yuri sends John a bottle of bourbon every year.

Other interview highlights via Twitter:

John Battelle tweet from Naimul Huq

Kate Brodock John Battelle tweet

Lionel Menchaca #w2osummit John Battelle tweet

Patrick Morrissey #w2osummit John Battelle tweet

By: Michael Brito

Been making things happen online since the mid 90s. Connect with me on Twitter or LinkedIn.

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

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