UPenn ousts Temple in a heated battle; Med School Madness 2014 continues!

Posted by: in Healthcare Insights, MDigitalLife, Medical Communications, Social Media Insights & Trends on March 31, 2014

MedSchool Bracket-ELITE8When we announced the Med School Madness 2014 tourney last week, I knew that things would get heated* … but I didn’t think that it would happen quite this fast. #MedMadness has captured the imagination of Med Schools and their alumni, and the school pride was on display in a big way over the weekend.

Most of the readers of this blog are aware that the MDigitalLife team has been learning from physicians’ online behavior for over a year now. What you may not have noticed is that we made kind of a big announcement 2 weeks ago leading into the South by Southwest Interactive conference. For those of you who missed it, I’ll run it again here: MDigitalLife has now indexed the digital footprint** for over 150,000 US physicians.

In addition to adding digital footprint data, though, we’ve been able to add lots of helpful metadata about prescribing patterns, referrals … and medical schools. We found ourselves wondering which med schools had produced the greatest number of physicians on twitter, for example. Well, we won’t have to wonder much longer, and neither will you!

In the spirit of the season, we decided that a standard “top 10″ list would be far too boring. Instead, we bring you Med School Madness! That’s right – our own bracket-style playoff system to get to the overall winner – the US Med School with most alumni on Twitter!

Last week, we highlighted the Sweet 16; today we’re unveiling the Elite 8. But the battle to get there was at times pretty fierce, with such luminaries as Temple grad & Urologist Brian Steixner taunting his rivals at Penn’s Perelman school:



While Penn eventually emerged victorious, you have to wonder whether they can survive into the final 4 without all-stars like Wendy Sue Swanson diving in.  Later, in an all-Big 10 matchup between Ohio State and Iowa, Hawkeye grad and Urologist Brian Stork took it straight to the competition … and OSU grad Bobby Ghaheri, now an ENT in Oregon, didn’t need long to take the bait:



OSU carried the day, and Dr. Ghaheri’s passion will clearly be an asset against Penn in the elite 8. In the meantime, check out the updated bracket below. Download it, fill it out, and tweet it back out using the #MedMadness hashtag. You can follow the action along with @MDigitalLife – and don’t forget to check back on Wednesday the 2nd to see who made it to the Final Four!

*In case it isn’t obvious, this is all tongue-in-cheek. The competition is to see which US Medical School has graduated the most tweeting physicians. Check out MDigitalLife for more (and slightly more serious) information.

**Digital Footprint = the doctor’s Twitter, blog, facebook, youtube, linkedin, Google+, practice web site, hospital affiliate web site, etc.

By: Greg Matthews

Greg Matthews is the the creator and Managing Director of the W2O Group's MDigitalLife - Understanding, Engaging and Activating Physicians in the Digital Age

Find me on: Twitter
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  1. mögel Interesting to see … thank you it’s well done 🙂

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