April Showers Bring… Associate Meeting Recaps

Posted by: in Social Media Insights & Trends on April 21, 2014

It is interesting to see how the New York Associate meeting has taken shape over these past five months. Associate presenters are gaining more confidence, guest speakers are raising their hands and asking to come speak with us and, best of all, we continue to utilize this monthly forum as a tool for knowledge and good old fashion debates.

As we continue to delve into deeper and more meaningful discussions, we know you are eager to see how everything unfolds month to month. Read all about how our meeting went below!

Slideshow Karaoke: Bringing back the classic after a brief hiatus, Chris Mignolet and Meghan Evans were our volunteers for Slideshow Karaoke this month and they did a great job. Thanks for being such good sports and getting up in front of the group.

Guest speaker: We were so happy that Gary Grates was able to take some time and speak with us this month. Gary has been with W2O Group for just over two years, coming to us from Edelman and, prior to that, working for General Motors and his own firm which he eventually sold to Grey Advertising. Gary shared what it is like to be a part of the Corporate and Strategy team here at W2O, including crisis and issues management, internal social media, corporate reputation and acquisitions. He also mentioned his role with the Social Commerce program in partnership with Syracuse University, encouraging us to all get involved. After Gary spoke about his career growth over the years, he opened the floor up to a larger discussion about our thoughts on the company and industry as a whole.

Associates shared thoughts on experiences, both good and bad, here at W2O. We talked about the progression of the company as well as ways that we can enhance W2O. In Jim Weiss fashion, Gary gave us some good insight and advice, emphasizing that we need to “solve the problem.” He encouraged us to have a voice and take action to get what we want, not only at the company but also for our careers in general. Seemingly, this is becoming a recurring theme with our guest speakers.

Thank you again, Gary, for talking with us! We really appreciated the open forum discussion – it was a great learning experience for us all!

A Word from Brianna Quaglia: For this month’s associate meeting presentation, I wanted to share one of the most exciting and rewarding projects I work on at Twist. I was brought onto the Onyx Pharmaceuticals account towards the end of last year to help with account management and specifically to help manage their corporate and unbranded social media channels. Onyx has a corporate Twitter handle as well as a Twitter handle and Facebook page for its unbranded awareness campaign, called “Make Your Mark.” I manage the social media editorial content, draft monthly content, provide weekly insights into the type of content that is succeeding and help drive timely, new content daily. It has been one of the best learning experiences I’ve had here at Twist because I was able to own the projects, execute them and deliver them directly to the clients. I decided to share this experience with the associates because I think it’s important to remember that there are organic opportunities for professional development/growth on every account, and that it’s essential to take advantage of them. I find that I am more successful when I am fully integrated in a project from start to finish and have a bit more responsibility in delivering it to the client. As account associates, our goal should always be to take on higher-level projects so we’re prepared for the next step in client management.

Overall, the New York Associates Meeting was wonderful! We got some great face to face time with Gary, had the chance to discuss some important topics of interest at W2O Group and more. For our May meeting, we are excited to have Taylor Carr speak about what it’s like to be a Corporate Strategy Associate.

As always, thanks for helping us Go.Ahead!

Lauren Barbiero & Meredith Crowder

By: Lauren Barbiero

Lauren is a media associate on the earned media team at W2O Group. You can reach her at lbarbiero@w2ogroup.com

Find me on: Twitter
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