Harvard Wins #MedMadness

Posted by: in Digital Health, Healthcare Insights, MDigitalLife, Medical Communications, Social Media Insights & Trends on April 10, 2014

MedSchool Bracket-FINAL

Most of the readers of this blog are aware that the MDigitalLife team has been learning from physicians’ online behavior for over a year now. What you may not have noticed is that we made kind of a big announcement 2 weeks ago leading into the South by Southwest Interactive conference. For those of you who missed it, I’ll run it again here: MDigitalLife has now indexed the digital footprint** for over 150,000 US physicians.

In addition to adding digital footprint data, though, we’ve been able to add lots of helpful metadata about prescribing patterns, referrals … and medical schools. We found ourselves wondering which med schools had produced the greatest number of physicians on twitter, for example. Well, we won’t have to wonder much longer, and neither will you!

In the spirit of the season, we decided that a standard “top 10″ list would be far too boring. Instead, we bring you Med School Madness! That’s right – our own bracket-style playoff system to get to the overall winner – the US Med School with most alumni on Twitter!

Harvard Wins! Harvard University Medical School narrowly beat out its competitors as Medical School Madness comes to an end. If you’ve missed out on the games thus far, you can read our recaps here. There was a tremendous effort put in by all teams but with the concerted effort of over 25% of its alumni on twitter who tweet at least 1x/ day, Harvard was able to win the title.

 Harvard tweets a day

And with several digital all stars like Jack West, Claire McCarthy, and Andrew Weil, who have each risen to the top of their respective fields as online advocates, it is not a surprise that Harvard did so well in this competition.

These physicians cross a wide range of specialties and are able to provide patients and communities with a credible source of trusted information across many diseases and health topics.

Harvard Top Specialties

Although Harvard came out on top, each school in the #MedMadness competition should be praised for producing forward thinking alumni who are pioneering digital health – for meeting patients and advocates online and for providing credible information regarding health that we can trust.

[NOTE: In case it isn’t obvious, this is all tongue-in-cheek. The competition is to see which US Medical School has graduated the most tweeting physicians. Check out MDigitalLife for more (and slightly more serious) information.]

**Digital Footprint = the doctor’s Twitter, blog, facebook, youtube, linkedin, Google+, practice web site, hospital affiliate web site, etc.

By: Kayla Rodriguez

Account Associate, Media & Engagement

Find me on: Twitter
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