Outdoor advertising was the original ‘tweet’ – Jon Maron of INRIX – The Live from Stubbs Interview

Posted by: in Advertising, Austin Social Media, CMO, Innovation, Integrated Marketing, Marketing Insights, Pre-Commerce, Social Media Insights & Trends, Thought Leadership, W2O Group on April 17, 2014

MaronJPreCommerceLive from Stubb’s is an interview series created by the W2O Group to capture the thinking of the world’s best, brightest, boldest, most innovative and most fun people – with a strong dash of Austin thrown in for extra flavor. The interview series has featured business leaders from places like Verizon, Mastercard and Kaiser Permanente, Newsmakers like NBC, drivers of social good like the Livestrong Foundation, and even breaking bands like Lord Huron.

Today’s featured guest is Jon Maron, VP of Global Marketing and Corporate Communications, at INRIX.

Key Messages:

Is outdoor advertising dead?:

“People forget about traditional out of home marketing – the problem with out of home in many markets is that you have these old dilapidated billboards that are on the side of the road that essentially people don’t want to do anything with at this point, and even more importantly they have no idea how to measure what is happening with those billboards.”

“We’ve looked at billboards as a bigger opportunity, especially now as they move to digital, to really communicate with consumers in a way that doesn’t feel like noise.”

Most marketers think about how they can reach someone who’s driving 60 MPH – which is the wrong approach:

“It’s not about going 60 miles an hour, it’s about where are the areas where traffic is actually sitting still and then what kind of message can you put on that billboard.”

“We measure distance in minutes instead of in miles.”

On the future of the “Connected Car:”

“The connected car of today looks like I’m driving down the road at 60 miles an hour and all of a sudden I get a little warning on my dashboard that says all the cars 3 miles in front of you just hit the brakes and turned their lights on, probably they just drove into a rain storm or snow, you better slow down so you don’t drive 60 miles an hour into that same problem.”

“The problem today isn’t the data; the problem is creating something that works with the data we get.”

Enjoy the interview! And don’t for get to connect with Jon (and INRIX) on Twitter and LinkedIn:

Jon’s Twitter: @jmaronny

Jon’s LinkedIn

INRIX’ Twitter: @INRIX

INRIX’ LinkedIn Corporate Page

By: Greg Matthews

Greg Matthews is the the creator and Managing Director of the W2O Group's MDigitalLife - Understanding, Engaging and Activating Physicians in the Digital Age

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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