Beating The Heat and Meeting The New Associates (and Interns!)

Posted by: in Communication, Culture, Healthcare Insights, Inside WCG, Insights, Integrated Communications, Media & Engagement, Public Relations Practice, Thought Leadership, twist, W2O Group on June 27, 2014

Wednesday, we got together and had a packed meeting with plenty of new faces and introductions to our newest associates and summer interns. We had a great time going around the table and introducing ourselves and, more importantly, telling the newest W2O associates all about what we do!

A Word From Anke – Gaining New Perspectives: “During June’s associate meeting, I discussed the pros and cons of grad school and how earning my master’s degree in a foreign country has given me a new perspective on all things PR. Considering the ongoing globalization of business – and communications in particular – through the ever evolving (and in healthcare sometimes still emerging) social media landscape, I think it’s important to take a step back and discuss how expanding your horizons through study abroad programs and the exploration of new subject matter in grad school not only opens your mind to new things, but can also aid on the job. Since starting at Twist a little over a year ago, I have had several opportunities to use my German to help coordinate global projects for our Galderma clients.  And last but not least: Travel is the only thing you buy that makes you richer; so why not explore the world!”

Guest speaker: This month we heard from Eileen O’Brien who spoke all about the importance of increasing your personal social profile to help you brand yourself. Eileen shared some of her history, both how she’s an advocate of a liberal arts education and how she ended up in healthcare, along with some sound social media advice.

  • Eileen’s Background:  Eileen attended Brown University where she got her degree in History and then got her master’s degree from the University of Pennsylvania. She has travelled all over the world both for work and for fun and ended up in Philadelphia at Pennsylvania Hospital.
  • It’s all about who you know: Eileen shared her insight on the value of networking and always staying connected to those who you meet at conferences, panels, etc.  When she was in transition from one job to another, connections she made throughout the years are what helped her score her next gig.
  • Q&A: After Eileen’s presentation we had some questions for her about how she wound up working in healthcare and about her blogging experience. She shared her passion for pharma and marketing and how she enjoys marketing things that help people. She also shares some of her advice for how and why she blogs. She used to make it a goal to blog twice a week and has since decided twice a month is sufficient. How does she get inspiration for her blog posts?
    • Keep a running idea list.
    • Talk about things you are passionate about.
    • Did an article you read strike you the wrong way? Blog about it!
    • Did you read something you completely agree with and want to discuss it in more depth? Blog about it!

We really enjoyed having Eileen come in and speak to us. Thanks so much Eileen!

We’re already excited for July when Stefan Knect and Elina Berzins plans to tell us about their roles within the creative department.

As always, thanks for helping us Go.Ahead!

Lauren Barbiero & Meredith Crowder

By: Lauren Barbiero

Lauren is a media associate on the earned media team at W2O Group. You can reach her at

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

One Response

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

  1. Lauren and Meredith,

    Thanks for taking such great notes and then blogging about this. And you missed the tip that you took to heart: blog about events 🙂

Some HTML is OK


(required, but never shared)

or, reply to this post via trackback.