The “FlywheeI” Effect and Leveraging the W2O Ecosystem

Posted by: in Corporate and Strategy, Insights, Jim Weiss, Marketing Insights, W2O Group on June 16, 2014

Over the past several months, we have once again been involved in some rather important and strategic thought leadership initiatives that have an impact on our business and our future.  More importantly, they have a direct benefit to each and every one of you.  I won’t go into the details of each one – you can do that by visiting the Hallway.

Rather, my goal is to explain the purpose and rationale of these initiatives in building an ecosystem for our firm, our clients, our prospects and our staff.

In March, we hosted a number of programs at SXSW.  The signature event was our now must-go-to Pre-Commerce Summit featuring a full-day of TED-Like talks from major organizations and brands on next practices in marketing, social, digital and organizational communications.

And in February, we conducted Social Commerce Days at the Newhouse School as part of our commitment to W2O Group Center for Social Commerce at Syracuse University featuring a number of our staff lecturing classes, conducting workshops and providing training to students and professors.

In addition, we introduced the first inaugural Visiting Executive Lecture Series as part of the Center featuring Torod Neptune, Corporate VP, Corporate Communications at Verizon Wireless Torod discussed the“Transformation of Communications in a Social and Digital Age.”

So why are these important beyond the obvious reasons?


They represent what’s known as a deliberate Flywheel Effect.   As noted business author and guru James Collins states, the Flywheel Effect is how organizations keep pushing things faster and in a more coordinated fashion to generate momentum and growth.

As Collins visualizes:  “Picture a huge, heavy flywheel.  It’s a massive, metal disk mounted horizontally on an axle.  It’s about 100 feet in diameter, 10 feet thick, and it weighs about 25 tons. That flywheel is your company. Your job is to get that flywheel to move as fast as possible, because momentum—mass times velocity—is what will generate superior business results over time.”

All of our initiatives are part of the W2O Group Flywheel.


They allow you to bring clients, prospects and staff into our world or ecosystem via JP Morgan, CES, SXSW, our Vegas Healthcare Summit, Health Data Palooza, Social Commerce Days, or theVisiting Executive Lecture Series at Syracuse University, among other initiatives.  Doing so, provides new and fresh opportunities to strengthen relationships, share knowledge, co-create offerings and leverage expertise.

This is the Flywheel Effect that adds to the momentum and energy being generated by the firm.  And it’s what it feels like when you’re inside a company looking to make the transition to the next phase of its evolution.  We are all pushing on the flywheel to Become the Best.

As we do so, I ask that we all Go.Ahead and stay wide awake and aware to these initiatives and the possibilities they can create.  Engage with them to move your clients, prospects and yourself deeper into our unique ecosystem to Pragmatically Disrupt the Status Quo.


By: Jim Weiss

Chairman & CEO, W2O Group

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

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