How can a company or brand break-through in today’s distracted marketplace?
A new Product? A new Technology? A better Service?
What about an employee endorsement or helpful advice on using your product or service? An active employee generated discussion with potential customers concerning a purchase decision? An employee blog or forum discussing next practices or trends?
Recent studies indicate that your employees are, in fact, your next and best product simply because they are a most trusted and credible source of information and perspective!
The new issue of CommonSense for the C-Suite delves into this new phenomenon providing specific tenets and insights around governance, content curation, dissemination, and measurement.
Hope you enjoy it!