Who is Your Most Powerful Product?

Posted by: in Corporate and Strategy, gary grates, Thought Leadership, twist, W2O Group on June 24, 2014

How can a company or brand break-through in today’s distracted marketplace?

A new Product?  A new Technology?  A better Service?

What about an employee endorsement or helpful advice on using your product or service?   An active employee generated discussion with potential customers concerning a purchase decision?   An employee blog or forum discussing next practices or trends?

Recent studies indicate that your employees are, in fact, your next and best product simply because they are a most trusted and credible source of information and perspective!

The new issue of CommonSense for the C-Suite delves into this new phenomenon providing specific tenets and insights around governance, content curation, dissemination, and measurement.

Hope you enjoy it!

Gary

Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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