An Analytics-Driven Approach to Becoming an Effective Brand Publisher

Posted by: in Analytics, Content, Social Media Insights & Trends on September 18, 2014

There are several external factors that make it difficult for brands to reach their targeted audiences online. Internally, it doesn’t get any better. Operational, financial and general marketing challenges plague brands today preventing them from creating game-changing content that causes action or reaction from their stakeholders. It’s a double-edged sword and it won’t get any easier.

Yes, the struggle is real.

At WCG, we have created a model that we call Content as a Service (CaaS).  The model – grounded in analytics – addresses and solves for both the external and internal challenges. The model is broken down by four separate (yet related) work streams and supported by an operational framework that’s meant to facilitate integration at key organizational and content touch points.


The goal of CaaS is to ensure that content is considered a strategic imperative for brands today making it core to business and marketing objectives. This is achieved because the model helps scale content in a way that requires teams, processes and technologies to work together towards a common purpose.

Enjoy the slides.

Here is the long form explanation of Content as a Service (CaaS).

I’f you’d like to learn more about this model, let’s continue the conversation on Twitter.

By: Michael Brito

Been making things happen online since the mid 90s. Connect with me on Twitter or LinkedIn.

Find me on: Twitter
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