Intern Interview Series: Peter Hammer, Analytics Intern

Posted by: in Inside WCG, Intern/Internship, Interns/Internship on October 20, 2014

Next in our Internship Interview Series is Peter Hammer, a graduate of the University of Minnesota-Duluth, who majored in Mathematics and Actuary Science and Statistics. He is based out of our Minneapolis office and is delighted to share a bit of insight into his experience with our Internship Program.


Why did you apply for this position?

I saw this job posted on, so I read up on the company. I saw that W2O group had just opened up the office in Minneapolis within the past year. I also read an announcement about Lauren Hougas and Rob Silas and their experience within the industry and thought that this would be a great learning opportunity to understand how social media has evolved. Since I have a math and statistics background, I knew I was very interested in analyzing how humans are changing within this huge data age we live in and how we can understand it from a quantitative state. With new healthcare reforms and social media becoming ever more important to companies and people, I thought it would be a great opportunity to watch my major come to life and experience real applications.

What are some projects you have been involved in?

I participated in the 6 week long internship project where three others and I were able to work on a new application to diagnose skin conditions using analytics and watch it come to life. I have also been involved in a meme for a Fortune 500 company, which was both challenging and rewarding since I was working with investors who have very little content compared to regular influencers who generally have a large amount of content. Working with Lauren Hougas and the analytics team to develop new, creative ways to pull information and make it into a story has been an amazing experience. Knowing that I have helped large companies make executive decisions is an empowering feeling.

What has been your favorite aspect about your internship so far?

My favorite aspect about the internship has been watching the Minneapolis office and our analytics team grow. Being new to the company gave us a chance to greatly contribute to the Minneapolis office environment. The collaboration between everyone in the office, who all have different backgrounds, gives everyone a great opportunity to learn something new and share something insightful. I have learned so much from the people I work with that I can bring to many other aspects of my life.

What is your favorite reading source for the news/trending topics?

My favorite reading source would have to be It is a local website in Minnesota that pulls information from other news sources to make a quick, credible story. I am also new to twitter since I started at W2O Group, and I like following what is trending in the area and nationally.

What is the biggest learning point you have experienced?

The biggest learning point was understanding what it takes to make a great service. It takes collaboration, the willingness to learn, and the push to keep moving forward.

If you could describe your internship in one word, what would it be?


By: Blaire Clause

Marketing Manager for W2O Group in Austin, TX. Board Member of Young Women's Alliance and Nike Training Club Trainer. Background in communications, marketing, psychology, and fitness. Also a theatre nerd and instagram fanatic.

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

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