Posts by: Bob Pearson

Bob is the President of W2O Group, an independent network of digital communications and marketing companies. He is an author, frequent speaker and instructor for Rutgers center for management development. After the success of his book Pre-Commerce, Bob is currently working on a new book on the future of media titled Storytizing that will be available in 2014. Prior to W2O Group, Bob worked as VP of Communities and Conversations at Dell to develop the Fortune 500’s first global social media function -- an industry-leading approach to the use of social media, as highlighted in the best seller, GroundSwell. Before Dell, Bob was Head of Global Corporate Communications and Head of Global Pharma Communications at Novartis Pharmaceuticals in Basel, Switzerland, where he served on the Pharma Executive Committee. He also serves on a variety of Boards in health and technology. Highlights include serving as an original member of the P&G digital advisory board and being appointed by the Governor of Texas to serve as chair and vice chair of the emerging technology fund for the State of Texas.

  1. My Holiday Reading List – People Shaping Our World January 3, 2017

    Posted in Entrepreneurship, executive insights, Thinking Creatively, Thought Leadership.

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  2. Why Polling Will Change for the Better November 10, 2016

    Posted in Analytics, Communication Strategy, executive insights, Storytizing, w20 group.

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  3. Millennials Unplugged — PRSA Georgia Leadership Session October 26, 2016

    Posted in Insights, Millennials Unplugged, Thinking Creatively.

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  4. US Chamber of Commerce Presentation – Keynote on Innovations in Healthcare October 19, 2016

    Posted in Digital Health, Entrepreneurship, executive insights, Global Healthcare, Healthcare Insights, Healthcare Technology.

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  5. Podcast Interview on Storytizing — Bob Pearson and David Pembroke July 6, 2016

    Posted in Communication Strategy, Content, executive insights, Innovation, Storytizing.

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  6. 5 Tech Insights and 11 Emerging Companies From the Baylor Scott & White Digital Health Summit June 2, 2016

    Posted in Healthcare Insights, Healthcare Technology, w20 group.

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  7. Ten Key Digital Health Learning’s from Baylor Scott & White Health Summit June 2, 2016

    Posted in Healthcare Insights, Healthcare Technology, W2O Group.

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  8. Recruiting, Building and Retaining the Best Teams June 1, 2016

    Posted in Communication Strategy, executive insights, Human Resources, Thought Leadership, W2O Group.

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  9. Basel, Switzerland – Our New Office & Why It’s Important for Our Success and Clients’ Success May 17, 2016

    Posted in Corporate and Strategy, twist, w20 group, W2O EMEA, W2O Group.

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  10. Interview with Korean Magazine The PR on Key Global Trends May 16, 2016

    Posted in Analytics, Communication Strategy, Storytizing, w20 group.

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  11. What heroes teach us about ourselves: a panel with Sgt. Spencer Stone May 10, 2016

    Posted in Communication Strategy, executive insights, Thought Leadership.

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  12. The Impact of an Award: Our Journey at W2O Group May 5, 2016

    Posted in Communication Strategy, w20 group.

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  13. Austin Entrepreneurs – Featuring Bryan and Amelia Thomas, founders of PopUp Play March 8, 2016

    Posted in Austin Social Media, Entrepreneurship, Innovation, Pre-Commerce.

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  14. Storytizing: What’s next after advertising? – New Book February 16, 2016

    Posted in CMO, Communication Strategy, Social Media Insights & Trends, Storytizing.

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  15. Millennials Unplugged: The Super Bowl Edition February 6, 2016

    Posted in Millennials Unplugged, Social Media Insights & Trends, Storytizing, Thought Leadership.

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  16. From IoT to IoS (Internet of Signals) – The Promise of Radically Positive Impact February 1, 2016

    Posted in CMO, Pre-Commerce, Social Commerce, Thought Leadership.

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  17. Podcast with Mitch Joel on Digital Marketing Trends January 26, 2016

    Posted in Pre-Commerce, Social Media Insights & Trends, Storytizing, Thought Leadership.

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  18. Companies Will Succeed When They Enable Consumers to Know and Control Their Own Data — A CES Inspired Series (#2) January 26, 2016

    Posted in Pre-Commerce, Social Commerce, Social Media Insights & Trends, Storytizing, Technology.

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  19. A CES-Inspired Series (#1) – The Power of Geolocation & the Limitations of IoT January 25, 2016

    Posted in CMO, Communication Strategy, executive insights, Pre-Commerce, Storytizing.

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  20. Five Ways Social Listening Will Become Audience Intelligence in 2016 January 19, 2016

    Posted in Analytics, Communication Strategy, Social Media Insights & Trends.

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  21. A Response to Bill Bernbach’s Letter from 1947 January 5, 2016

    Posted in Advertising, Analytics, CMO, Communication, executive insights.

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  22. 4 Insider Views of the Forces That Will Change Public Relations in 2016 December 21, 2015

    Posted in Communication Strategy, Corporate and Strategy, executive insights.

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  23. Seven Tech Trends Chief Communications Officers Should Track in 2016 December 2, 2015

    Posted in Communication, Communication Strategy, executive insights, Storytizing.

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  24. 5 Action Items to Help You Prepare for Audience & Market Transformations September 30, 2015

    Posted in Communication Strategy, Pre-Commerce, Thought Leadership.

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  25. Millennials Unplugged: Interview with Nancy Zwiers Expert in Youth Marketing September 4, 2015

    Posted in CMO, Culture, executive insights, Millennials Unplugged, Thought Leadership.

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