Posts by: Brian Reid

Brian Reid is a director at WCG in the product group, where he specializes in media. He is a former journalist who believes content really is king.

Forget the Groundhog: Drugs for Small Patient Groups Will Stay Hot February 2, 2012
Posted in Healthcare Insights.
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A Few Words on a Few Words in the State of the Union January 25, 2012
Posted in Healthcare Insights.
1 comment
Five Cool Facts from Facebook’s Awesome New Study January 19, 2012
Posted in Social Media Insights & Trends.
2 comments
#JPM12: 4 Charts Showing J.P. Morgan’s Twitter Impact January 12, 2012
Posted in Healthcare Insights, Social Media Insights & Trends.
3 comments
The FDA and Social Media: What the Headlines Got Wrong January 5, 2012
Posted in Healthcare Insights, Social Media Insights & Trends.
3 comments
Going Meta: The Five 2012 Media Predictions Likely to Come True December 22, 2011
Posted in Healthcare Insights, Integrated Communications, Social Media Insights & Trends.
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What the Buzzfeed/Politico Mashup Means for the Future of Media December 15, 2011
Posted in Social Media Insights & Trends.
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The 5 Consequences of the Lack of FDA Social Media Guidance December 8, 2011
Posted in Healthcare Insights, Social Media Insights & Trends.
3 comments
‘It’s the Network’: How Understanding Connections Can Improve Health (And Comms) December 1, 2011
Posted in Healthcare Insights, Social Media Insights & Trends.
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Why ‘Social Media Editors’, ‘Ninjas’ and Your Job Title Are Going Away (and What’s Coming Next) November 18, 2011
Posted in Integrated Communications, Social Media Insights & Trends.
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Walter Cronkite Vs. The Old Spice Guy: Why The Evening News Still Matters November 10, 2011
Posted in Communication Strategy, Marketing Insights.
1 comment
The Influencers Who Shall Remain Nameless November 3, 2011
Posted in Communication Strategy, Medical Communications.
2 comments
110 Million Strong: Why Newspaper Websites Are Content Superpowers October 27, 2011
Posted in Social Media Insights & Trends.
1 comment
How Orgs — Not Consumers — Are Dominating the ‘Information Ecosystem’ October 20, 2011
Posted in Healthcare Insights, Medical Communications, Public Relations Practice.
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What Communication Pros Want From Fact-Checking Journos October 13, 2011
Posted in Communication Strategy.
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In Comms — As In Sales — It’s Better to Make Waves than Friends October 6, 2011
Posted in Communication Strategy.
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Facebook and Journalism: Two Great Tastes That Taste Weird Together September 29, 2011
Posted in Social Media Insights & Trends.
1 comment
Why Jenny McCarthy is Winning (And What Docs Must Do About It) September 22, 2011
Posted in Healthcare Insights, Social Media Insights & Trends.
1 comment
Pitching a No-No: When Are After-Hours Calls Off Limits? September 15, 2011
Posted in Public Relations Practice.
3 comments
The Medium is No Longer the Message* September 8, 2011
Posted in Communication Strategy, Public Relations Practice.
7 comments
Comms in the Era of Focused Patients and ‘Nichebusters’ September 1, 2011
Posted in Healthcare Insights, Medical Communications.
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Fake Reviews, Real Ratings and How They Impact Health Care August 25, 2011
Posted in Communication Strategy, Healthcare Insights.
2 comments
In Praise of Human Editors August 18, 2011
Posted in Communication Strategy, Public Relations Practice.
3 comments
The Hottest Publishing Format Isn’t Google Plus. It’s Magazines. August 11, 2011
Posted in Public Relations Practice.
1 comment
A Newbie Takes on foursquare: A Q&A with Strout and Reid August 4, 2011
Posted in location-based marketing, Marketing Insights.
1 comment