Posts by: Brian Reid

Brian Reid is a director at WCG in the product group, where he specializes in media. He is a former journalist who believes content really is king.

The Rise of the Paywall and the Redefinition of Influence April 17, 2013
Posted in Communication Strategy, Integrated Communications, Public Relations Practice.
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How Cardiologists Became Digital Pioneers March 8, 2013
Posted in Healthcare Insights.
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Why There Are Actually 562 SXSW Conferences (And Why That’s Too Many) February 26, 2013
Posted in Communication Strategy, Social Media Insights & Trends.
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For Pharma, Restoring Confidence Means Getting Comfortable with Risk February 19, 2013
Posted in Healthcare Insights.
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Ninety-nine Percent of Online Health Odysseys *Don’t* Start With Social January 26, 2013
Posted in Healthcare Insights, Social Media Insights & Trends.
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The Top 10 Tweets from #JPM13 (And What They Tell Us) January 11, 2013
Posted in Healthcare Insights, Medical Communications, Social Media Insights & Trends.
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Networking, Meet Network: How the J.P. Morgan Conference Connects Us January 7, 2013
Posted in Social Media Insights & Trends.
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Reading the Tea Leaves: When Will the FDA Issue Social Media Guidance? December 7, 2012
Posted in Healthcare Insights, Medical Communications.
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Remembering the WSJ Health Blog, and What It Can Teach Us November 16, 2012
Posted in Communication Strategy, Global Healthcare.
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The Rise of the Tribes: Why Communities — and Not Leaders — Really Count November 2, 2012
Posted in Public Relations Practice, Social Media Insights & Trends.
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Maintaining a “No Spin Zone” in Health Communications October 12, 2012
Posted in Healthcare Insights, Medical Communications, Public Relations Practice.
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Pew’s Wonderful New Survey on the News (And Its Huge Blind Spot) October 5, 2012
Posted in Communication Strategy.
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Declaring a Winner in the Debates Over the Benefit of Health-Promoting Celebs September 28, 2012
Posted in Communication Strategy.
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One Million Lessons From the FT’s Approach to Google Plus September 13, 2012
Posted in Social Media Insights & Trends.
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FDA Calls Social Media a ‘High Priority’: That’s Good News for the Little Guys August 24, 2012
Posted in Healthcare Insights, Social Media Insights & Trends.
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Eight Ways The ‘Trust Me, I’m Lying’ Guy is a Boon to PR July 24, 2012
Posted in Communication Strategy, Integrated Communications, Public Relations Practice.
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Why I’m Giving Up on Foursquare July 13, 2012
Posted in Communication Strategy, location-based marketing, Social Media Insights & Trends.
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Want to Move the World? It’s How You Use Technology, Not How Much June 16, 2012
Posted in Communication Strategy.
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FDA Will Jump on the Patient-Centric Bandwagon. Will You? May 25, 2012
Posted in Global Healthcare.
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The 4 ASCO Abstracts You Haven’t Seen (But Probably Should) May 17, 2012
Posted in Social Media Insights & Trends.
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Why LOLCats Are Not the News Model for the Future May 11, 2012
Posted in Communication Strategy.
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The 10 Skills Modern Communicators Have (Or Need to Get) May 4, 2012
Posted in Communication Strategy, Public Relations Practice.
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In Praise of Copy Editors (And Why We Need More) April 26, 2012
Posted in Communication Strategy.
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How Patients Bet Their Lives on Survival Statistics April 19, 2012
Posted in Communication Strategy, Healthcare Insights, Medical Communications.
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Going Beyond The ‘Curator’s Code:’ Context is as Vital as Attribution April 12, 2012
Posted in Social Media Insights & Trends.
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