Posts by: Brian Reid

Brian Reid is a managing director at W2O Group, where he oversees influencer relations. He is a former journalist who believes content really is king.

  1. Advocacy in the Social Oncology Landscape: Perspective from Samantha Watson of SAMFund June 4, 2016

    Posted in Communication, Global Healthcare, Healthcare Insights, Media & Engagement.

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  2. The Social Oncology Project 2016: Hashtag Communities June 3, 2016

    Posted in Analytics, Healthcare Insights, Medical Communications, Social Media Insights & Trends.

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  3. The Best J.P. Morgan Healthcare Advice Ever Offered January 4, 2016

    Posted in Healthcare Insights.

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  4. Like the FDA, We Care and Understand Why Kim Kardashian and Duchesnay Were Called Out August 13, 2015

    Posted in Digital Health, Healthcare Insights, Insights, Medical Communications, Public Relations Practice, Social Media Insights & Trends.

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  5. The Social Oncology Project 2015: Understanding the Ecosystem May 29, 2015

    Posted in MDigitalLife, Medical Communications, Social Media Insights & Trends, Thought Leadership.

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  6. Why Three Physician ‘Superusers’ Have Prioritized Twitter May 26, 2015

    Posted in Healthcare Insights, MDigitalLife, Social Media Insights & Trends.

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  7. The Five Universal Truths About the J.P. Morgan Healthcare Conference January 9, 2015

    Posted in Healthcare Insights, Innovation, W2O Group.

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  8. What Walter White and Angelina Teach Us About Cancer Conversation Online May 30, 2014

    Posted in Social Media Insights & Trends.

    1 comment
  9. What New ASCO Research on Twitter Says About Cancer, Doctors and Seinfeld May 14, 2014

    Posted in Healthcare Insights, MDigitalLife, Social Media Insights & Trends.

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  10. Medicare’s Top Billers: Where Are the Women? April 11, 2014

    Posted in Analytics, Healthcare Insights.

    3 comments
  11. Ignoring Patients at #JPM14: Bad Business? January 22, 2014

    Posted in Healthcare Insights.

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  12. W2O Once and F.A.S.T.: Fighting Pain (and #Biotechpain) at #JPM14 January 10, 2014

    Posted in Healthcare Insights, Integrated Communications, w20 group.

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  13. Sixteen Million Cancer Stories a Year: The Social Oncology Project May 30, 2013

    Posted in Social Media Insights & Trends.

    1 comment
  14. The Rise of the Paywall and the Redefinition of Influence April 17, 2013

    Posted in Communication Strategy, Integrated Communications, Public Relations Practice.

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  15. How Cardiologists Became Digital Pioneers March 8, 2013

    Posted in Healthcare Insights.

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  16. Why There Are Actually 562 SXSW Conferences (And Why That’s Too Many) February 26, 2013

    Posted in Communication Strategy, Social Media Insights & Trends.

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  17. For Pharma, Restoring Confidence Means Getting Comfortable with Risk February 19, 2013

    Posted in Healthcare Insights.

    1 comment
  18. Ninety-nine Percent of Online Health Odysseys *Don’t* Start With Social January 26, 2013

    Posted in Healthcare Insights, Social Media Insights & Trends.

    5 comments
  19. The Top 10 Tweets from #JPM13 (And What They Tell Us) January 11, 2013

    Posted in Healthcare Insights, Medical Communications, Social Media Insights & Trends.

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  20. Networking, Meet Network: How the J.P. Morgan Conference Connects Us January 7, 2013

    Posted in Social Media Insights & Trends.

    1 comment
  21. Reading the Tea Leaves: When Will the FDA Issue Social Media Guidance? December 7, 2012

    Posted in Healthcare Insights, Medical Communications.

    1 comment
  22. Remembering the WSJ Health Blog, and What It Can Teach Us November 16, 2012

    Posted in Communication Strategy, Global Healthcare.

    12 comments
  23. The Rise of the Tribes: Why Communities — and Not Leaders — Really Count November 2, 2012

    Posted in Public Relations Practice, Social Media Insights & Trends.

    1 comment
  24. Maintaining a “No Spin Zone” in Health Communications October 12, 2012

    Posted in Healthcare Insights, Medical Communications, Public Relations Practice.

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  25. Pew’s Wonderful New Survey on the News (And Its Huge Blind Spot) October 5, 2012

    Posted in Communication Strategy.

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