Posts by: Brian Reid

Brian Reid is a director at WCG in the product group, where he specializes in media. He is a former journalist who believes content really is king.

  1. The Influencers Who Shall Remain Nameless November 3, 2011

    Posted in Communication Strategy, Medical Communications.

    2 comments
  2. 110 Million Strong: Why Newspaper Websites Are Content Superpowers October 27, 2011

    Posted in Social Media Insights & Trends.

    1 comment
  3. How Orgs — Not Consumers — Are Dominating the ‘Information Ecosystem’ October 20, 2011

    Posted in Healthcare Insights, Medical Communications, Public Relations Practice.

    No comments
  4. What Communication Pros Want From Fact-Checking Journos October 13, 2011

    Posted in Communication Strategy.

    No comments
  5. In Comms — As In Sales — It’s Better to Make Waves than Friends October 6, 2011

    Posted in Communication Strategy.

    No comments
  6. Facebook and Journalism: Two Great Tastes That Taste Weird Together September 29, 2011

    Posted in Social Media Insights & Trends.

    1 comment
  7. Why Jenny McCarthy is Winning (And What Docs Must Do About It) September 22, 2011

    Posted in Healthcare Insights, Social Media Insights & Trends.

    1 comment
  8. Pitching a No-No: When Are After-Hours Calls Off Limits? September 15, 2011

    Posted in Public Relations Practice.

    3 comments
  9. The Medium is No Longer the Message* September 8, 2011

    Posted in Communication Strategy, Public Relations Practice.

    7 comments
  10. Comms in the Era of Focused Patients and ‘Nichebusters’ September 1, 2011

    Posted in Healthcare Insights, Medical Communications.

    No comments
  11. Fake Reviews, Real Ratings and How They Impact Health Care August 25, 2011

    Posted in Communication Strategy, Healthcare Insights.

    2 comments
  12. In Praise of Human Editors August 18, 2011

    Posted in Communication Strategy, Public Relations Practice.

    3 comments
  13. The Hottest Publishing Format Isn’t Google Plus. It’s Magazines. August 11, 2011

    Posted in Public Relations Practice.

    1 comment
  14. A Newbie Takes on foursquare: A Q&A with Strout and Reid August 4, 2011

    Posted in location-based marketing, Marketing Insights.

    1 comment
  15. Influence and the ‘Alan Schwarz Problem’ July 21, 2011

    Posted in Public Relations Practice, Social Media Insights & Trends.

    1 comment
  16. The ‘Filter Bubble’ and Better Health Information July 14, 2011

    Posted in Healthcare Insights, Medical Communications, Social Media Insights & Trends.

    1 comment
  17. Scienceblogging Networks Come of Age, But What About Health? July 7, 2011

    Posted in Healthcare Insights, Medical Communications, Social Media Insights & Trends.

    3 comments
  18. Why We Need Google Health (or the Idea of a Google Health) June 30, 2011

    Posted in Healthcare Insights, Medical Communications, Social Media Insights & Trends.

    1 comment
  19. The Too-Quiet Debate Over Whether Obesity is Socially Contageous June 23, 2011

    Posted in Healthcare Insights, Medical Communications.

    3 comments
  20. How the Press is Putting the ‘Media’ in ‘Social Media’ June 16, 2011

    Posted in Healthcare Insights, Public Relations Practice, Social Media Insights & Trends.

    1 comment
  21. The ASCO Social Abstract Project: Initial Findings June 9, 2011

    Posted in Healthcare Insights, Public Relations Practice.

    3 comments
  22. ASCO Experiment: One-Stop Commenting for Cancer Research June 2, 2011

    Posted in Healthcare Insights, Public Relations Practice, Social Media Insights & Trends.

    3 comments
  23. Docs’ Use of Tech is a Vaccine Against ‘Disenchantment’ May 26, 2011

    Posted in Communication Strategy, Healthcare Insights.

    1 comment
  24. A Modest Proposal for ‘Socializing’ ASCO May 18, 2011

    Posted in Communication Strategy, Healthcare Insights, Social Media Insights & Trends.

    3 comments
  25. Pew’s New Data and What it Means for the Future of Health Info May 12, 2011

    Posted in Communication Strategy, Healthcare Insights, Social Media Insights & Trends.

    2 comments