Category Archives: Marketing Insights

  1. PharmaToons: The FDA Ponders Animation July 2, 2016

    Posted in Advertising, Communication, Content, Culture, Customer Experience, Global Healthcare, Healthcare Insights, Integrated Communications, Integrated Marketing, Marketing Insights, Media & Engagement, Medical Communications, Storytizing, twist, W2O Group.

    No comments
  2. Meet our SXW2O Speakers: Chris Heuer, Entrepreneur March 8, 2016

    Posted in Communication Strategy, Human Resources, Innovation, Insights, Integrated Marketing, Marketing Insights, New Business, Organizational Communications, Pre-Commerce, Social Media Insights & Trends, Software, Technology, Thought Leadership.

    No comments
  3. Meet our SXW2O Speakers: Brian Solis, Author & Principal Analyst, Altimeter March 7, 2016

    Posted in Advertising, CMO, Communication, Content, Customer Experience, Entrepreneurship, Innovation, Insights, Marketing Insights, Organizational Communications, Pre-Commerce, Thinking Creatively, Thought Leadership.

    No comments
  4. How Physicians Can Maintain Transparency on Social Media March 1, 2016

    Posted in Analytics, Communication, Communication Strategy, Digital Health, Facebook, Healthcare Insights, Healthcare Technology, Insights, Marketing Insights, Social Media Insights & Trends.

    No comments
  5. Party Like It’s 2016: Trends in Event Marketing January 7, 2016

    Posted in Communication, Customer Experience, Integrated Marketing, Marketing Insights, Thinking Creatively, W2O Group.

    No comments
  6. “Ceci n’est pas une pipe”: this is not a pipe. The Duality of Digital – minimizing risks and maximizing gains. September 23, 2015

    Posted in Innovation, Marketing Insights, Pre-Commerce.

    No comments
  7. London PreCommerce Summit: An Interview with Speaker, Simon Shipley of Intel September 9, 2015

    Posted in Analytics, Entrepreneurship, executive insights, Innovation, Insights, Integrated Marketing, Marketing Insights, Pre-Commerce, Social Media Insights & Trends, Thinking Creatively, Thought Leadership, W2O EMEA, W2O Group.

    No comments
  8. Digital is always better September 4, 2015

    Posted in Analytics, Communication, Content, Culture, Insights, Marketing Insights, Pre-Commerce, Social Commerce, Social Media Insights & Trends, Technology, Thought Leadership, W2O EMEA, W2O Group.

    No comments
  9. #SomeonetellCNN Africa is the New Social Media Marketplace August 25, 2015

    Posted in Analytics, Communication, Culture, Facebook, Intern/Internship, Marketing Insights, Social Media Insights & Trends.

    No comments
  10. A Mini Learning Moment: ‘What’s Next?’… Possibly the Most Important Question for Marketers and Communicators July 2, 2015

    Posted in Communication Strategy, Corporate and Strategy, executive insights, gary grates, Marketing Insights, W2O Group.

    No comments
  11. Ten Trends Reshaping the Digital Marketing and Communications Industry June 30, 2015

    Posted in Communication Strategy, Jim Weiss, Marketing Insights, Thought Leadership, w20 group, W2O Group.

    No comments
  12. How Brands Are Using Analytics to Deliver More Innovative Content Experiences May 13, 2015

    Posted in Analytics, Communication Strategy, Content, Corporate and Strategy, Customer Experience, Innovation, Insights, Marketing Insights, Media & Engagement, Social Media Insights & Trends, W2O Group.

    No comments
  13. Column from MedTech Strategist on Social Media by David Cassak April 28, 2015

    Posted in Communication, Communication Strategy, Content, Insights, Marketing Insights, Medical Devices, Social Media Insights & Trends, Thought Leadership, W2O Group.

    No comments
  14. Marketing in the Age of Participation April 21, 2015

    Posted in Advertising, CMO, Content, Insights, Integrated Marketing, Marketing Insights, Media & Engagement, Social Commerce, Social Media Insights & Trends, Technology, W2O Group.

    No comments
  15. Millennials Unplugged: SXSW — What Matters to Us March 23, 2015

    Posted in Austin Social Media, Marketing Insights, Millennials Unplugged, Pre-Commerce, Social Media Insights & Trends.

    No comments
  16. #SXW2O Panel: Living the Promise of Data and Innovation March 12, 2015

    Posted in Communication, Innovation, Insights, Marketing Insights, Pre-Commerce, Social Media Insights & Trends, Thought Leadership, W2O Group.

    No comments
  17. From Vonnegut to Chandrasekaran: Rise of the Corporate Storyteller March 11, 2015

    Posted in CaaS, Communication, Communication Strategy, Content, Corporate and Strategy, Innovation, Insights, Integrated Communications, Marketing Insights, Media & Engagement, Public Relations Practice, Social Media Insights & Trends, Thinking Creatively, W2O Group.

    No comments
  18. Innovation and Privacy in Health Data: An interview with Medtronic’s Amanda Sheldon March 9, 2015

    Posted in Digital Health, Global Healthcare, Healthcare Insights, Healthcare Technology, Marketing Insights, Social Media Insights & Trends.

    No comments
  19. PreCommerce Thought Leader Series: Daina Middleton of Twitter and Marketing in the Participation Age March 6, 2015

    Posted in Analytics, CMO, Communication, Communication Strategy, Entrepreneurship, executive insights, Integrated Communications, Integrated Marketing, Marketing Insights, Media & Engagement, New Business, PESO Media, Pre-Commerce, Social Media Insights & Trends, Technology, Thinking Creatively, Thought Leadership, W2O Group.

    No comments
  20. PreCommerce Thought Leader Series: Chuck Hemann of Intel on Becoming a Data Driven Organization March 4, 2015

    Posted in Analytics, Innovation, Marketing Insights, Media & Engagement, New Business, PESO Media, Pre-Commerce, Social Commerce, Social Media Insights & Trends, Technology, Thinking Creatively, Thought Leadership, W2O Labs.

    No comments
  21. Ahead of the Social Intelligence Summit: Spotlight on Toby Potter, DataSift October 6, 2014

    Posted in Analytics, Communication, Communication Strategy, Content, Healthcare Insights, Innovation, Insights, Marketing Insights, Organizational Communications, Pre-Commerce, Social Commerce, Social Media Insights & Trends, Thought Leadership, W2O Group.

    No comments
  22. Ahead of the Social Intelligence Summit: Spotlight on Philip Sheldrake, Euler Partners October 3, 2014

    Posted in Analytics, Communication, Communication Strategy, Corporate and Strategy, Marketing Insights, Organizational Communications, Social Commerce, Social Media Insights & Trends, twist, w20 group, W2O Group.

    No comments
  23. Ahead of the Social Intelligence Summit: Spotlight on Will Hayward, BuzzFeed October 2, 2014

    Posted in Analytics, Communication, Communication Strategy, Corporate and Strategy, Marketing Insights, Organizational Communications, Social Commerce, Social Media Insights & Trends, twist, w20 group, W2O Group.

    No comments
  24. Intent and the Art of Creating Engaging Social Content September 24, 2014

    Posted in Analytics, Insights, Integrated Communications, Integrated Marketing, Marketing Insights, Media & Engagement, Pre-Commerce, Social Commerce, Social Media Insights & Trends, Thinking Creatively, W2O Group.

    No comments
  25. The Most Important Trend in Physician Communications September 22, 2014

    Posted in Communication, Communication Strategy, Digital Health, Global Healthcare, Healthcare Insights, Healthcare Technology, Marketing Insights, MDigitalLife, Social Media Insights & Trends.

    No comments