Category Archives: Marketing Insights

  1. Social media and social commerce in China – intelligence starts with understanding September 22, 2014

    Posted in Analytics, Culture, Innovation, Insights, Marketing Insights, Social Commerce, Social Media Insights & Trends, Thought Leadership, W2O Group.

    1 comment
  2. What’s Measuring What? September 19, 2014

    Posted in Analytics, Integrated Marketing, Marketing Insights, Social Media Insights & Trends.

    No comments
  3. Is Social Media All Hype? July 15, 2014

    Posted in Integrated Communications, Marketing Insights, Social Media Insights & Trends, W2O Group.

    2 comments
  4. Socialize: June 2014 June 30, 2014

    Posted in Advertising, Communication, Connected Content, Content, Customer Experience, Facebook, Innovation, Marketing Insights, Media & Engagement, Social Media Insights & Trends, Software, Thinking Creatively, W2O Group.

    No comments
  5. The “FlywheeI” Effect and Leveraging the W2O Ecosystem June 16, 2014

    Posted in Corporate and Strategy, Insights, Jim Weiss, Marketing Insights, W2O Group.

    No comments
  6. If/Then – John Battelle of NewCo – The Live from Stubbs Interview May 15, 2014

    Posted in Analytics, Austin Social Media, CMO, Communication, Communication Strategy, Content, Digital Health, Entrepreneurship, executive insights, Innovation, Marketing Insights, PESO Media, Pre-Commerce, Social Commerce, Social Media Insights & Trends, Technology, Thinking Creatively, Thought Leadership, W2O Group, WCG Pre-Commerce Podcast Series.

    No comments
  7. Outdoor advertising was the original ‘tweet’ – Jon Maron of INRIX – The Live from Stubbs Interview April 17, 2014

    Posted in Advertising, Austin Social Media, CMO, Innovation, Integrated Marketing, Marketing Insights, Pre-Commerce, Social Media Insights & Trends, Thought Leadership, W2O Group.

    No comments
  8. Musings on March Madness: Mastering the Art of the Pivot March 31, 2014

    Posted in Communication, Communication Strategy, Human Resources, Innovation, Integrated Marketing, Jim Weiss, Marketing Insights, Social Media Insights & Trends, W2O Group.

    2 comments
  9. #SXSWi: Austin is Heating up… March 10, 2014

    Posted in Analytics, Austin Social Media, Entrepreneurship, Innovation, location-based marketing, Marketing Insights, Social Commerce, Social Media Insights & Trends, Software, Technology, w20 group.

    No comments
  10. Tech Conference Picks for 2014 January 28, 2014

    Posted in Analytics, Marketing Insights, Technology.

    No comments
  11. The Value Imperative: Marketing’s New Normal January 20, 2014

    Posted in CMO, Communication Strategy, Content, Customer Experience, Marketing Insights, Pre-Commerce, Social Commerce.

    1 comment
  12. Fireside Chat: Mike Schneider on the Future of Mobile December 18, 2013

    Posted in Employee Interviews, location-based marketing, Marketing Insights, Social Commerce, Social Media Insights & Trends, Technology, Thinking Creatively, Thought Leadership.

    No comments
  13. Taking the Site Globalization Leap – 6 Keys to Getting it Right October 15, 2013

    Posted in Customer Experience, Marketing Insights, Thinking Creatively, Thought Leadership.

    No comments
  14. Uncovering the Affordable Care Act’s Impact on Progressive Marketers September 29, 2013

    Posted in Communication, Healthcare Insights, Healthcare Technology, Integrated Communications, Marketing Insights, Medical Communications, Thought Leadership.

    No comments
  15. Facebook’s Revamped Newsfeed Algorithm and Balancing Promotional vs. Non-Promotional Page Posts September 24, 2013

    Posted in Analytics, Marketing Insights, Social Commerce, Social Media Insights & Trends.

    4 comments
  16. Microsoft’s and Nokia:What does it mean for the rest of us September 3, 2013

    Posted in Customer Experience, Marketing Insights.

    No comments
  17. WCG Represents at the Los Angeles Entertainment Summit August 5, 2013

    Posted in Culture, location-based marketing, Marketing Insights, Thought Leadership.

    No comments
  18. No ‘Upside’ in Turning Down Reporters’ Calls July 12, 2013

    Posted in Communication, Communication Strategy, Corporate and Strategy, Insights, Marketing Insights, Public Relations Practice, Social Media Insights & Trends, Thought Leadership.

    1 comment
  19. What I Learned Driving Across Country (West) July 10, 2013

    Posted in Marketing Insights, Public Relations Practice, Social Media Insights & Trends, Thinking Creatively, w20 group.

    No comments
  20. The Gamification of Influence – Why I Became an Okta Influencer July 8, 2013

    Posted in Insights, Marketing Insights, Thinking Creatively, Thought Leadership.

    No comments
  21. Celebrating Being Named Digital Agency of the Year June 25, 2013

    Posted in Entrepreneurship, Integrated Communications, Jim Weiss, Marketing Insights, Social Media Insights & Trends, Thinking Creatively, Thought Leadership, twist, w20 group.

    No comments
  22. Interview Series: Mike Hartman, Former Executive Creative Director at LBi June 25, 2013

    Posted in Communication, Communication Strategy, Customer Experience, Employee Interviews, Integrated Communications, Jim Weiss, Marketing Insights, Pre-Commerce, Social Media Insights & Trends, Thinking Creatively, Thought Leadership, w20 group.

    No comments
  23. 2 Hires to Strengthen Our Global Technology & Media Offerings June 18, 2013

    Posted in Analytics, Austin Social Media, Communication, Communication Strategy, Corporate and Strategy, Entrepreneurship, Integrated Communications, Marketing Insights, Pre-Commerce, Social Commerce, Social Media Insights & Trends, Thought Leadership, w20 group.

    No comments
  24. Innovative Industries Need Innovative Marketing June 12, 2013

    Posted in Communication, Global Healthcare, Healthcare Insights, Marketing Insights, Thought Leadership.

    No comments
  25. Crowdsourcing and Predictive Analytics turn out to be cousins May 28, 2013

    Posted in Analytics, Austin Social Media, Insights, Marketing Insights, Social Media Insights & Trends.

    No comments