Comments for Common Sense

Comment on Looking for the Future? Check Physician Organizations by Marian

Marian — Wed, 08 Sep 2010 13:50:08 +0000

Interesting post, Brian. Refreshing to see the medical societies emerging into the new day with real communications platforms allowing for more than straight distribution and the hope for expansion into user-generated content.

While not as optimistic as you about “finding the future” here, a promising signal would be to see traditional media marry up with some of these efforts to cross pollinate content. Imagine the WSJ running a regular feature from ASCO Post and vice versa. Nice synergies in traffic, content, perspective and groundbreaking information exchange.

Better still, R&D Directions would be a perfect fit. Maybe you can sell it into @ChrisTruelove?

Seriously!

Marian
@mariancutler

Comment on Getting Beyond the Avatar: How Roche Did It Right by What Do Patients Need to Disclose? | Common Sense

What Do Patients Need to Disclose? | Common Sense — Thu, 02 Sep 2010 15:58:48 +0000

[...] the second installment of the absolutely wonderful Roche blogger summit (which I raved about a year ago and which my erstwhile colleague Allison Blass wrote about in June). The event, held earlier this [...]

Comment on Meet the Chief Listening Officer by laurent

laurent — Wed, 01 Sep 2010 14:56:16 +0000

Neville
The problem I have with this CLO is that it’s portrayed as a one man job when, especially for large org Like dell and Kodak, the volume of conversation to listen to is just huge.
I personally think a good model is:
- Plug customer support into the listening task for conversation from ‘anybody’ out there mentioning brand/product etc…(monitoring)
- Have someone (well in the case of Dell whom I talk to, it’s a team) in marketing listen to everything said by the “who matters” (the influencers). Not just when they mention a brand / product but when they talk about something relevant to the brand.
By the way this is true listening as in the real world where you listen to everything the group says not just selective piece of it .
Laurent

Comment on WCG ThoughtLeader Interview – Philippe Borremans, Chief Social Media Officer, Van Marcke Group by Meet the Chief Listening Officer | Common Sense

Meet the Chief Listening Officer | Common Sense — Tue, 31 Aug 2010 14:08:04 +0000

[...] It’s not a function that seems to have captured imaginations on this side of the Atlantic, though. I know of no one in the UK with that title (although I do know a handful with the responsibilities). I know of only one person in the whole of Europe who has it – Philippe Borremans, the Chief Social Media Officer at Van Marcke Group in Belgium (who I interviewed for a recent WCG ThoughtLeader podcast). [...]

Comment on It’s Time to Retire ‘Cyberchondriacs’ by E-patients, Cyberchondriacs, and Why We Should Stop Calling Names | e-Patients.net

Mon, 30 Aug 2010 19:45:43 +0000

[...] Brian Reid’s post: It’s Time to Retire ‘Cyberchondriacs’ [...]

Comment on WCG ThoughtLeader Interview – Philippe Borremans, Chief Social Media Officer, Van Marcke Group by Meet the Chief Listening Officer | NevilleHobson.com

Meet the Chief Listening Officer | NevilleHobson.com — Mon, 30 Aug 2010 09:36:01 +0000

Comment on A credible analysis of social networking from The Economist by Theater Publicity Guy

Theater Publicity Guy — Sun, 29 Aug 2010 16:14:17 +0000

Using social networks as part of a business plan works only to the extent that readers find value and trust the source. Facebook readers for example are more inclined to respect the opinions of friends but have to be increasing wary of techniques of web marketers. After all, Facebook is and can be used ANONYMOUSLY by internet marketers, which I think ultimately will lead to some much needed policy changes there.

Comment on It’s Time to Retire ‘Cyberchondriacs’ by Matthew Holt

Matthew Holt — Sun, 29 Aug 2010 06:14:00 +0000

Brian–I doubt Harris will give up their brand on this one, but you could try to convince Humphrey Taylor (Chairman, Harris Poll) directly–Perhaps you and Susannah Fox should write to him
htaylorATharrisinteractive.com

Comment on It’s Time to Retire ‘Cyberchondriacs’ by Brian Reid

Brian Reid — Sat, 28 Aug 2010 21:39:38 +0000

Matthew –

You have a fair point on the semantics, from a purely etymological point of view. The issue is the way that the term has been adopted by the public. A quick spin through Google and Wikipedia show that most people associate the term with unreasonable health concerns driven by Internet use, not the (perfectly reasonable and useful) Harris definition..

I hate to see good language bastardized (the idea that some dictionaries include “figuratively” as a definition of “literally” still drives me insane), but — given the history — I still don’t see a lot of use in continuing to trot out “cyberchondia” each year.

Thanks for the comment,
Brian

Comment on It’s Time to Retire ‘Cyberchondriacs’ by Matthew Holt

Matthew Holt — Sat, 28 Aug 2010 21:22:26 +0000

It’s the “hyper” that’s insulting, chondria –although not meaning anything by itself–is the act of being interested in health/disease within the phrase hyper (too much) or cyber (online)

FD I was at Harris when Humphrey Taylor’s son in law came up with the term, and I thin it’s done a good job describing the emergence of health care consumers online.

So give up, and find something more important to write about!