Books featuring the work of Bob and his team at Dell:
- Groundswell by Charlene Li and Josh Bernoff
- Crowd Sourcing by Jeff Howe
- Crowd Surfing by David Brain
- Join the Conversation by Joseph Jaffe
- Word of Mouth Marketing by Andy Sernovitz
- MIT Sloan Management Review – Harnessing the Power of the Oh-So Social Web – Josh Bernoff and Charlene Li
- Mashable – Presenting 10 of the Smartest Big Brands in Social Media
Press
Below are some recent articles covering the thinkers writing here.
- Tuck School of Business At Dartmouth Case Study on Dell social media efforts led by Bob Pearson
- Financial Times — “Tweet Success”
- BNN – What Companies Should Know Before Tweeting
- BNET – Social media is not just for geeks
- Silicon.fr
- Trafcom News Podcast 86: Social media for the big guys
- PRWeek Interview: Bob Pearson, chief technology and media officer, WeissComm Group
- Jeremiah Owyang Interview of Bob Pearson at Microsoft Event/2008
- Medical Marketing & Media Interview of Bob Pearson
- FIR Interview: Bob Pearson, VP Communities and Conversations at Dell